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This is an unscripted series. Anything
expressed is personal to the individuals

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appearing in the series and has not
been verified or audited by Amazon.

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Amazon does not endorse any products,
services, or businesses appearing

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in the series and does not warrant
the veracity of any statements made

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by individuals in the series.
Viewer discretion is advised.

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This series does not intend to offend
any person, entity, caste, community,

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institution or religion or to denigrate
any person, living or dead.

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This series does not promote
the use of tobacco, drugs, or alcohol.

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No animals were harmed,
and all measures were taken to ensure

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that there has been no abuse, neglect,
or exploitation of the children

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during the making of the series.

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Welcome back
to Amazon Prime Video's Mission Start Ab.

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Come on, get in. Please.

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After the second challenge,

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Mr. Devkar from Shri Chyawan Ayurveda
was eliminated.

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The ending was quite scary.

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Honestly, Ayushi and I
didn't think this would happen.

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We're left with eight founders.

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But after the next challenge,
we will be left with only seven.

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I think today will be a relaxing day.

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But we're not sure. Maybe it won't be.

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For the next challenge,
founders were taken to a special location,

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where Mission Start Ab
had organized a special carnival.

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I love Start Ab!

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Founders, welcome to the mega
Start Ab Kaun event.

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AKA your third challenge.

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The objective of the eight founders here
is to make your eight brands

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stand out in front of the 150 people
who are coming here today.

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It was the critics in the first episode,

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and for the second challenge,
we had to convince the investors.

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Now, we are finally meeting the customers.

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For the third challenge,
the founders have been given a stall,

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a fixed budget,
and an audience of 150 people.

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The primary objective of the founders

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is to perform some on-ground activities

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in order to make these 150 people
remember their brand.

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Basically, brand recall.

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The investors will judge
the founders on the basis

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of the strategies they execute

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in order to achieve brand recall.

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Founders, if you wish to turn
your dream into a million-dollar dream,

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then you have to make sure
you give every challenge your everything.

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Just keep your boosters safe,

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because having more boosters
during the finale

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would mean more chances
at making deals with the investors.

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Rohan from Spur.
You only have one booster left.

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In the first challenge, you couldn't
convert your critics, unfortunately,

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but in the second challenge,

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you could neither impress
Nilesh Kothari nor the investors.

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If you're unable to perform well
in this challenge as well,

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you'll be at the bottom.
So, you will be eliminated.

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Re-Desyn and Yatrikart,
you have two boosters each.

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If one of you becomes the top performer,
you can win back your booster.

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-Best of luck, guys.
-Thank you.

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Fewer boosters mean fewer investors.

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So, you have to really watch out
for your boosters.

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And with that, the best of luck
to all of you founders.

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The clock is ticking! Off you go!

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MISSION
START AB

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The prep is on.

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Let's see if our founders can find a place

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in the customers' minds.

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-Hi, guys! Shikhar, Smriti!
-Hi. Hey.

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Hi, Masaba.

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-How's it going? What is this?
-Good.

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This is Re-Desyn's physical manifestation
of our entire concept.

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-Okay.
-Of how a content creator goes from

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-just a creator to an entrepreneur.
-Right.

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So, we'll take you through it.

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-Wanna see a demo?
-Of course.

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-Awesome. Come.
-The red carpet experience.

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Yes.

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It's about a creator who wants
to become a creatorpreneur.

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-It would say masaba.redesyn.com.
-Okay.

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And it's up to you
to share it on your social.

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-When you come to this store...
-Yeah.

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...I pass you on
to our talent manager Smriti...

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-who takes you through the experience of--
-And then...

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-Okay.
-...we'll tell you that, as a creator,

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-you first get dressed.
-Okay.

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And then, you move
to the next stage as a creator.

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You pose to my camera here.

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We feature you as a creator of the month.

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-So, you enter this magazine.
-Okay.

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This is your "I'm a celebrity" moment.

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Yes! So, three, two, one, and that's it.

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And at the last part of the booth,
where the actuals will happen,

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you'll get a frame of that magazine cover.

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Are you also giving people
merchandise?

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-Yes, a tote bag, a T-shirt.
-Yeah.

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And we'll frame the picture you clicked

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and give it immediately.

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And we'll ask you to put
your picture on the wall of fame,

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to give you respect
that you're a creatorpreneur.

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-There.
-Wow. Lovely.

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-You guys are looking relaxed, confident.
-Thank you.

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-And this is looking great.
-Thank you.

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-And you know what?
-Yes.

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You've got a very sweet, little journey.

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It's very crisp, it's cool,
it's to the point, so all the best.

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-Thank you.
-Thanks.

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I hope everybody checks it out.

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-Thank you.
-Thank you.

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-Fingers crossed.
-Bye.

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We knew that in this task,
marketing and branding

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are two different things.

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Many people get confused
with these two things.

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Ayushi, it's nice.

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It's really nice. I'm just saying.

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Yes.

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Our task is about brand awareness,
so we must focus more on branding.

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So that we leave an impression
on the audience.

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It's superb.

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Okay.

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First, we thought that Ayushi
would play the games with people.

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The games will be quite similar
to the skills that we teach.

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Basically, the concept was,
as soon as you win a game here,

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you'll get a gift which is
powered by a woman entrepreneur.

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That's how you're bringing
a smile to that woman entrepreneur's face.

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-Hi. How are you?
-Hi.

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-Good to see you.
-Sound interesting?

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Okay, let's play.

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-One minute.
-Almonds, grapes, apricots, raisins...

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apricot.

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Nailed it.

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This is a gift from the entrepreneur
because you've just empowered a smile.

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Ayushi interacted
with Kunal as we had planned.

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Kunal really enjoyed it.

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But he said something
that actually changed our entire act.

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Do you think
the brand is present sufficiently?

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Just think about it.

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-Yes, fair point.
-Okay.

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Kunal reminded Alippo

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that the objective
of this challenge is brand recall.

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Will Alippo be able to make
a comeback at such short notice?

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So, doing an exercise with Kunal
made us realize

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that playing games alone
wouldn't get us a recall.

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We have to do something unique.

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Let's do something innovative
and creative.

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Something different.
As usual, we have to do something unique.

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Let us do something which
no one else might do.

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Ayushi wrote "Alippo" on the board,
which was visible on the screen.

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Meanwhile, JioVio was preparing
to blow the minds of the audience

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by blowing balloons?

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Yes. Yes, there.

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Surely!

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-You shouldn't--
-Not a problem. It shouldn't burst.

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Come, walk.

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Come.

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Take it easy.

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-This is crazy.
-Crazy, man.

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-Hi.
-Hi.

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-This is a balloon.
-There's a balloon inside.

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Baby!

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Comfortable?

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Yeah, that's it.
Perfectly pregnant, ma'am.

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We have three pregnant men here.
They are going to be the heroes of today.

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And definitely, the woman is
also supporting them on their extreme.

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And this is how the show
is going to be hosted.

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So, we'll see,
using all the resources available,

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we will use them as our branding
and marketing material,

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because they are now
carrying a balloon.

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So, whoever sees them, they come to know
that some game is going on.

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So, whenever we are inside,
we're using the participants

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and our team to brand our stuff.
We call this multilevel marketing.

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The biggest challenge was
how to explain what Spur is.

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We can't just hand over
our product to someone.

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Not everyone can use it.

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I watch a lot of YouTube.

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For example, MrBeast. He keeps big prizes.

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There are a hundred people
that compete in a challenge.

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The one who stays till the end
wins the big prize.

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We thought we'd spend less
on the setup

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and more on the prize instead.

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No one was going to get attracted
to our product,

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but people might get attracted
to the prize.

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As soon as people get attracted,
we'll make them do challenges

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through which they'll learn about Spur.

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If around 140-150 people are coming,
and even 30 of them come here,

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we've captured 25% of the crowd. Right?

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And that's a lot.
That's what we're expecting.

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-If that happens, then we'll be happy.
-Yes.

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We'll do or die.
Because we have just one booster left.

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As you enter,
you see the big tooth.

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Come and write
your favorite food item on this.

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These are our products.

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There are a couple of games,
as you can see.

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We're experts
in getting rid of tooth stains.

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-Not as easy as it looks.
-Yeah.

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So, if you get two out of three,
we give you a big hamper

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-for free.
-Okay.

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We still do even if you don't.

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-But I really want you to do...
-Yes.

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-...well in this one. This is your alley.
-I'll try my best.

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-Not your best.
-Yeah.

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-You said "do or die," right?
-Correct.

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-Do or die doesn't mean trying your best.
-Yes.

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-It's all in.
-Yes.

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00:10:19,640 --> 00:10:21,760
-PensionBox!
-Hey.

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00:10:21,840 --> 00:10:24,360
-What's going on?
-Our setup isn't complete yet.

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00:10:24,440 --> 00:10:26,280
Plus, our prints are yet to come.

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00:10:26,360 --> 00:10:30,160
-This normal tree that you see...
-It will be fully green.

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And the main concept
is the pension lottery.

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You'll get a lottery ticket.

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-You'll scratch it.
-Okay.

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You'll get a four-digit code.
That's the touchscreen.

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It'll come forward,
and as soon as you enter the code...

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It'll show you how much
you've won, or better luck next time.

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00:10:46,880 --> 00:10:49,880
-And what if I win 5000 rupees?
-You'll win 5000.

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That would be your first
pension saving.

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00:10:52,120 --> 00:10:53,760
Wow. But will you really pay?

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00:10:53,840 --> 00:10:55,600
-Yes. As soon as you sign up...
-Yes.

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00:10:55,680 --> 00:10:57,880
You have a tree, but so does Yatrikart.

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00:10:57,960 --> 00:10:59,840
Yes, but we didn't know
they had a tree.

215
00:11:01,440 --> 00:11:05,080
-But it's good that--
-Two trees are rotating here.

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00:11:05,160 --> 00:11:07,880
If anything, it's better
if there are two money trees.

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00:11:07,960 --> 00:11:09,280
-True.
-Two is better than one.

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00:11:11,160 --> 00:11:13,840
They brought the same tree.
I have a photo of that tree.

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00:11:15,320 --> 00:11:17,920
-Let it be.
-This is not done.

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00:11:22,160 --> 00:11:26,960
PensionBox had the same idea as ours.

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00:11:30,880 --> 00:11:31,960
It's a little shocking

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as there is no connection
between Yatrikart and the money tree.

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00:11:34,960 --> 00:11:38,440
We're fintech, we deal in money.
So, there was more connection there.

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But it's okay, it's just for activation.
That's not our main idea.

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00:11:42,640 --> 00:11:47,280
But I think they'd be more disturbed
to know that our idea was similar.

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00:11:47,720 --> 00:11:51,240
Because we're immune,
we can experiment with things.

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00:11:51,320 --> 00:11:54,120
But they are on the bench.
They have to do everything properly.

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It bothers me because they are safe.

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Right? They can't be eliminated
from this round.

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00:12:00,840 --> 00:12:02,080
We'll have to fight harder.

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00:12:02,160 --> 00:12:04,560
But we don't care. Right?
What's done is done.

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00:12:04,640 --> 00:12:06,720
It's a good competition. It'll be fun.

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00:12:12,560 --> 00:12:15,480
To provide our potential unicorn founders

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00:12:15,560 --> 00:12:19,120
with the perspective
of an actual unicorn founder,

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00:12:19,200 --> 00:12:22,280
our investors have invited Ritesh Agarwal,

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00:12:22,360 --> 00:12:24,800
Founder and CEO of OYO Rooms.

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00:12:24,880 --> 00:12:29,120
And just to make it more fun,
he'll meet them undercover.

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00:12:30,120 --> 00:12:35,200
I always say that it's the founders
who can get me to do anything.

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00:12:35,280 --> 00:12:38,520
I'm on Mission Start Ab today
because they've set a carnival up.

240
00:12:38,600 --> 00:12:43,560
So, I've planned to meet them in disguise
and examine their ideas.

241
00:12:43,640 --> 00:12:47,040
I'd like to give them good suggestions
that'll help them at the end of the day.

242
00:12:48,320 --> 00:12:51,400
I'm very excited to meet
all the entrepreneurs.

243
00:12:51,480 --> 00:12:53,120
Let's see if they can identify me.

244
00:12:54,480 --> 00:12:57,120
-The man, the machine,
-And the power.

245
00:12:57,200 --> 00:12:58,600
-How are you?
-Well done.

246
00:12:58,680 --> 00:12:59,720
-Hi, Ritesh.
-Oh, my God!

247
00:12:59,800 --> 00:13:01,640
-It's not that hard.
-Hi, I'm Anisha.

248
00:13:02,280 --> 00:13:04,200
Ritesh, it's so good to have you here.

249
00:13:04,280 --> 00:13:06,600
-You look good in this getup.
-Thank you.

250
00:13:06,680 --> 00:13:09,440
I feel like you're finally in your 30s.

251
00:13:10,480 --> 00:13:14,160
But anyway, Ritesh, you are the poster boy
of Indian start-up.

252
00:13:14,240 --> 00:13:17,840
I think a lot of founders
are gonna have goosebumps. Really excited.

253
00:13:17,920 --> 00:13:19,800
Kunal told me all the companies are good.

254
00:13:19,880 --> 00:13:21,640
It's amazing that you all could get

255
00:13:21,720 --> 00:13:23,120
-all of them in one place.
-Yeah.

256
00:13:23,200 --> 00:13:25,720
-It's amazing.
-It gets difficult every week.

257
00:13:25,800 --> 00:13:29,240
You see, as the episodes go on,

258
00:13:29,320 --> 00:13:31,760
and the challenges become difficult,

259
00:13:32,400 --> 00:13:35,240
we see the actual characters
of the companies and founders.

260
00:13:35,320 --> 00:13:36,880
It could be hard to please you guys.

261
00:13:36,960 --> 00:13:40,120
But since you approve of these companies,
I'm actually very excited.

262
00:13:40,200 --> 00:13:44,880
Ritesh, how many free OYO nights
will you give to the founders?

263
00:13:44,960 --> 00:13:47,120
Of course, I will.
The only condition is

264
00:13:47,200 --> 00:13:50,000
to cut me into the deal as well
when you pick a company.

265
00:13:50,080 --> 00:13:52,720
-Done.
-Yeah, sure.

266
00:13:52,800 --> 00:13:54,640
Ritesh in disguise, check.

267
00:13:54,720 --> 00:13:57,120
Founders in their stalls, check.

268
00:13:57,760 --> 00:14:01,600
Audience incoming in three, two, one!

269
00:14:26,040 --> 00:14:27,720
I was completely stunned.

270
00:14:27,800 --> 00:14:30,920
The lights were lovely,
and it was a fairy tale moment.

271
00:14:31,000 --> 00:14:32,720
Everything looked beautiful.

272
00:14:32,800 --> 00:14:35,040
It was the most beautiful set
I had ever seen.

273
00:14:36,520 --> 00:14:40,400
Where we come from,
they blow these horns in the fairs.

274
00:14:40,480 --> 00:14:42,480
Yes, that and the guys who sell herbs.

275
00:14:42,560 --> 00:14:44,440
They are the ones who do major business.

276
00:14:44,520 --> 00:14:46,680
Also, a foreigner beside our booth was...

277
00:14:46,760 --> 00:14:48,440
She was making bubbles.

278
00:14:48,520 --> 00:14:51,120
People were cycling
and there were giants walking around.

279
00:14:51,200 --> 00:14:53,480
We've never seen all these things live.

280
00:14:53,560 --> 00:14:55,800
We've never been
in this kind of environment.

281
00:14:57,640 --> 00:14:59,600
Two minutes seemed like two hours.

282
00:14:59,680 --> 00:15:01,760
In five minutes, a guy came and said,

283
00:15:01,840 --> 00:15:04,920
"Oh, lovely. What do you do?"
That was it.

284
00:15:05,000 --> 00:15:09,200
Shikhar was like, "This is my prey."
He wanted to grab him.

285
00:15:09,280 --> 00:15:11,520
This store is actually
a Re-Desyn sub-site.

286
00:15:11,600 --> 00:15:12,680
-Okay.
-It's a website

287
00:15:12,760 --> 00:15:15,200
that you can share
to your Instagram link in your bio.

288
00:15:15,280 --> 00:15:17,480
Give me one cool pose.

289
00:15:17,560 --> 00:15:20,360
Now, this is
the Creator of the Month magazine cover.

290
00:15:21,560 --> 00:15:24,120
And that's it. You exit from there.

291
00:15:24,200 --> 00:15:27,800
Six girls, two boys,
and two couples just gathered.

292
00:15:27,880 --> 00:15:31,040
There was a queue in front of our stall
to find out what was happening.

293
00:15:31,120 --> 00:15:35,280
"A person shows up as a creator and leaves
with his kit, so they want to go here."

294
00:15:35,360 --> 00:15:39,360
I think that's what they were saying.
So many people wanted pictures.

295
00:15:39,440 --> 00:15:42,880
And that feeling
of being on the cover of a magazine.

296
00:15:42,960 --> 00:15:44,120
People connected with that.

297
00:15:44,680 --> 00:15:48,160
The feel-famous idea of Re-Desyn
was a hit with the crowd.

298
00:15:50,320 --> 00:15:52,040
However, some of the other founders

299
00:15:52,120 --> 00:15:54,480
had to try harder
to attract people to their stalls.

300
00:15:55,640 --> 00:15:58,200
You guys are in for a haul.
You can actually win a TV.

301
00:15:58,280 --> 00:15:59,720
It's real, you can touch it.

302
00:15:59,800 --> 00:16:01,920
Lottery ticket for free!

303
00:16:02,000 --> 00:16:03,800
Please come!

304
00:16:03,880 --> 00:16:05,880
-Do you want real money?
-Yes.

305
00:16:05,960 --> 00:16:08,280
-Do you want treasure? Please come.
-Yes.

306
00:16:10,720 --> 00:16:13,400
Ma'am, please come
and experience pregnancy!

307
00:16:15,480 --> 00:16:18,040
-Hi, guys. Hi.
-Hi.

308
00:16:20,480 --> 00:16:25,440
The whole plan is, how we can
give our experience in a short time

309
00:16:25,520 --> 00:16:28,320
and memorable way for every participant.

310
00:16:30,880 --> 00:16:34,280
Now, you are all going to experience
pregnancy with this balloon.

311
00:16:34,360 --> 00:16:36,520
-Okay.
-I'm not going to put it inside.

312
00:16:36,600 --> 00:16:39,080
No, not inside. Just in the hand.

313
00:16:39,160 --> 00:16:41,160
So, this is your baby
for the next two minutes.

314
00:16:41,240 --> 00:16:43,400
You are gonna be a pregnant woman
for some time.

315
00:16:43,480 --> 00:16:47,520
So, now your challenge here is
to keep the balloon for a few minutes,

316
00:16:47,600 --> 00:16:50,120
go for a walk, and come back
with your baby safely.

317
00:16:50,200 --> 00:16:52,040
Then you get these goodies for yourself.

318
00:16:52,120 --> 00:16:55,440
We feel that the intention
of having a stall is

319
00:16:55,520 --> 00:16:57,840
-to tell the people what the product is.
-Yes.

320
00:16:57,920 --> 00:17:00,240
It's not just about bringing in a crowd.

321
00:17:17,080 --> 00:17:19,480
But roaming in the same crowd
in camouflage

322
00:17:19,560 --> 00:17:22,160
is our undercover billionaire.

323
00:17:32,920 --> 00:17:37,760
So, this is all good, guys.
But why do I not see any customers?

324
00:17:37,800 --> 00:17:40,440
Because we're going very fast,
and people are moving fast.

325
00:17:40,520 --> 00:17:44,200
-You can see them with the balloons.
-They are actually marketing for us.

326
00:17:44,280 --> 00:17:46,760
You think you've been able
to excite customers enough?

327
00:17:47,520 --> 00:17:49,680
-They are excited.
-They are, actually.

328
00:17:49,760 --> 00:17:52,200
So, we've asked them
to keep the balloon in their hand,

329
00:17:52,280 --> 00:17:54,240
but they're carrying it in their lap.

330
00:17:54,320 --> 00:17:57,680
They're more involved because
of the activity that we're giving.

331
00:17:57,760 --> 00:17:58,880
That really works for us.

332
00:17:58,960 --> 00:18:00,880
We're able to attract more people to this.

333
00:18:00,960 --> 00:18:01,800
Fantastic.

334
00:18:02,320 --> 00:18:05,240
-Very interesting, Senthil.
-Yeah, thank you.

335
00:18:05,320 --> 00:18:08,800
And great to see
that Dhinesh is back in full form.

336
00:18:08,880 --> 00:18:11,440
-But wish you all the best. Thank you.
-Thank you.

337
00:18:11,520 --> 00:18:14,760
JioVio, I think they're being
too cerebral.

338
00:18:14,800 --> 00:18:17,080
They're thinking too much
about everything.

339
00:18:17,160 --> 00:18:18,200
But...

340
00:18:19,080 --> 00:18:22,080
what does your customer want?
Are you giving the customer that?

341
00:18:22,200 --> 00:18:23,080
It's very simple.

342
00:18:23,640 --> 00:18:27,200
No, I'm amazed that they want everybody
to put a balloon, guys.

343
00:18:27,280 --> 00:18:28,280
I was like...

344
00:18:28,320 --> 00:18:31,160
I don't know if guys are gonna wear
the balloon and walk around.

345
00:18:31,240 --> 00:18:32,800
But I'll tell you something, Anisha.

346
00:18:32,880 --> 00:18:35,880
There's something in marketing that...
What is good is memorability,

347
00:18:35,960 --> 00:18:38,480
which is high. You'll always remember
that there was a guy

348
00:18:38,560 --> 00:18:40,440
with a tummy walking around.

349
00:18:40,520 --> 00:18:43,080
It could come out
as a scoring point for them.

350
00:18:43,680 --> 00:18:48,000
The investors thought that Dhinesh
and Senthil's unique but simple strategy

351
00:18:48,080 --> 00:18:51,080
may not be able
to impress the audience.

352
00:18:51,200 --> 00:18:53,080
On the other hand, we had Alippo,

353
00:18:53,160 --> 00:18:56,320
whose stall became
the epicenter of fun.

354
00:18:56,400 --> 00:19:00,800
From the moment we opened,
people started queuing up to play games.

355
00:19:00,920 --> 00:19:02,680
Everyone was having fun.

356
00:19:02,760 --> 00:19:06,040
-You have to be eligible to play this.
-Okay.

357
00:19:06,080 --> 00:19:08,160
Say something special about Alippo.

358
00:19:08,240 --> 00:19:11,080
Alippo does something special. What is it?

359
00:19:11,160 --> 00:19:13,280
How did Alippo get its name?

360
00:19:14,080 --> 00:19:18,280
It's a very tough question, seriously.
Alippo's name...

361
00:19:18,320 --> 00:19:23,240
Nikhil gave people a task
to complete before playing the game.

362
00:19:23,320 --> 00:19:26,400
He made people guess what Alippo does.

363
00:19:27,320 --> 00:19:30,760
We'll all enjoy together!
Let's start the game!

364
00:19:30,800 --> 00:19:32,560
-And the time starts now.
-Okay.

365
00:19:32,680 --> 00:19:35,320
Peanuts, raisins, almonds, apricots.

366
00:19:35,440 --> 00:19:38,560
-Tea, spoon, chia seeds...
-Tea.

367
00:19:39,320 --> 00:19:42,080
-Knife.
-Amazing!

368
00:19:44,760 --> 00:19:47,000
The act went like this the entire time.

369
00:19:47,080 --> 00:19:50,440
Won't you clap?
I don't see the energy.

370
00:19:50,520 --> 00:19:52,680
Their concept was great.

371
00:19:52,760 --> 00:19:56,280
But they expected me
to be enthusiastic,

372
00:19:56,320 --> 00:20:01,440
and the person hosting
was constantly saying I wasn't energetic.

373
00:20:01,520 --> 00:20:04,760
You have to get the energy out of me,
you have to get my interest.

374
00:20:04,800 --> 00:20:09,000
I'm not going to give you my interest.
So, it really took my attention away.

375
00:20:09,680 --> 00:20:13,520
And here comes the first superhero
of the start-up cinematic universe,

376
00:20:13,640 --> 00:20:15,480
Yatrikart Man!

377
00:20:15,560 --> 00:20:17,400
Do you want money
from the money tree?

378
00:20:17,480 --> 00:20:18,400
Sorry, what?

379
00:20:18,480 --> 00:20:20,520
Do you want real money
from the money tree?

380
00:20:20,560 --> 00:20:22,080
-Yes.
-It's a treasure. Come.

381
00:20:23,160 --> 00:20:26,240
It's everyone's dream to be able
to pluck money from a tree.

382
00:20:26,320 --> 00:20:27,440
Right? Everyone says that.

383
00:20:27,520 --> 00:20:30,720
Let me put this stamp on you.
You're going to open the treasure now.

384
00:20:31,560 --> 00:20:33,480
-Yes!
-Twenty rupees!

385
00:20:34,200 --> 00:20:35,480
How much did you get?

386
00:20:35,560 --> 00:20:37,040
Two hundred! Wow!

387
00:20:38,800 --> 00:20:42,160
You? Two hundred? You got a treasure!

388
00:20:45,720 --> 00:20:49,280
I saw that at the other stores,
there were like three or four winners.

389
00:20:49,320 --> 00:20:51,080
But at our store, everyone was a winner.

390
00:20:51,760 --> 00:20:53,080
Everyone got something.

391
00:20:54,800 --> 00:20:56,320
Bro, you won't forget us, right?

392
00:20:56,400 --> 00:20:57,640
-Not at all!
-Promise?

393
00:20:57,720 --> 00:21:00,000
-Yeah!
-The smart shop of new India!

394
00:21:00,080 --> 00:21:01,800
Yatrikart is my name!

395
00:21:01,920 --> 00:21:05,560
-We support the retailers!
-Yatrikart is here!

396
00:21:05,640 --> 00:21:08,040
So, now you all are a part of Yatrikart!

397
00:21:08,080 --> 00:21:09,320
You made a promise!

398
00:21:11,560 --> 00:21:14,200
Yatrikart is interesting, but I thought

399
00:21:14,280 --> 00:21:17,560
they were being too loud,
and maybe they lacked substance.

400
00:21:17,640 --> 00:21:18,680
It looked like that.

401
00:21:18,760 --> 00:21:21,440
-Too noisy. I didn't understand anything.
-Irritating.

402
00:21:21,520 --> 00:21:23,200
Almost like they're
selling vegetables.

403
00:21:25,080 --> 00:21:27,520
I didn't expect people to come
from the get go.

404
00:21:27,560 --> 00:21:31,160
We thought people would come
to our shop at the end.

405
00:21:31,240 --> 00:21:33,720
But the minute it started,
people started coming.

406
00:21:33,800 --> 00:21:37,520
Have you seen MrBeast's videos
of "Last to Leave the Circle" challenges?

407
00:21:37,560 --> 00:21:38,720
Those types of videos.

408
00:21:38,800 --> 00:21:41,000
So, something like that
is going to happen.

409
00:21:43,560 --> 00:21:45,560
You stand a chance to win some earphones.

410
00:21:45,640 --> 00:21:47,960
If you complete challenges one and two,

411
00:21:48,040 --> 00:21:50,840
you'll get to participate in
"Last to Leave Circle" challenge,

412
00:21:50,920 --> 00:21:52,920
which will happen 1.5 hours from now.

413
00:21:53,000 --> 00:21:55,960
The challenge will go on for half an hour.
You'll have to follow.

414
00:21:56,040 --> 00:21:57,920
There are some basic things. Okay?

415
00:21:58,000 --> 00:22:00,520
You have this band with you.
I'll give you one extra band.

416
00:22:00,600 --> 00:22:04,240
You've to make a stranger wear this band
and click a selfie with them.

417
00:22:04,320 --> 00:22:06,920
The winner of this challenge
gets a Polaroid camera.

418
00:22:07,920 --> 00:22:11,760
People saw the prizes like TV and phones,
and came to participate on their own.

419
00:22:11,840 --> 00:22:15,920
They didn't know what it was. We told them
about the prizes and the first challenge.

420
00:22:16,000 --> 00:22:18,760
Because of this,
they were introduced to our brand.

421
00:22:18,840 --> 00:22:21,600
They got to know about Spur,
followed us, and tagged brands.

422
00:22:27,680 --> 00:22:32,680
Many people are curious about drones
and want to experience them.

423
00:22:33,400 --> 00:22:35,280
So today, we've set up a platform for them

424
00:22:35,360 --> 00:22:38,120
to come, enjoy,
and learn how to fly drones.

425
00:22:38,200 --> 00:22:41,000
As soon as they do all these things,

426
00:22:41,080 --> 00:22:42,920
they will get exciting offers and prizes.

427
00:22:43,000 --> 00:22:44,760
-Got it?
-It's flying on its own.

428
00:22:44,840 --> 00:22:46,120
It will fly this high.

429
00:22:48,120 --> 00:22:48,960
Careful!

430
00:22:50,160 --> 00:22:51,000
Nice.

431
00:22:54,280 --> 00:22:56,960
So, just getting 150 people there
was not our target.

432
00:22:57,040 --> 00:23:00,280
Getting people who are interested
in learning tech was our target.

433
00:23:00,880 --> 00:23:03,040
If we had gotten more space
at the carnival,

434
00:23:03,960 --> 00:23:05,160
it would've been more fun.

435
00:23:11,280 --> 00:23:14,240
The 60-second countdown
starting now for Ms. Anisha!

436
00:23:14,320 --> 00:23:16,520
-his is so easy! Thank you!
-Okay.

437
00:23:18,760 --> 00:23:20,640
Oh, concealer, blush!

438
00:23:20,920 --> 00:23:23,600
Eyeliner, eye pencil, mascara!

439
00:23:24,360 --> 00:23:27,840
-Bronzer.
-Bronzer! I love it, you guys!

440
00:23:27,920 --> 00:23:29,440
-Contouring.
-Oh, contouring!

441
00:23:29,520 --> 00:23:32,880
Cheers to Ms. Anisha
who has made a woman smile!

442
00:23:33,480 --> 00:23:34,960
Alippo had a lot of crowd.

443
00:23:35,040 --> 00:23:37,520
Their brand is not so visible over there.

444
00:23:37,600 --> 00:23:41,600
In my opinion, they should have put
around 20 small cupcakes.

445
00:23:41,680 --> 00:23:43,600
They did have these giveaways.

446
00:23:44,080 --> 00:23:47,080
There's no branding,
and you can't make out what it is.

447
00:23:47,160 --> 00:23:49,080
-The giveaway is already too late.
-Yeah.

448
00:23:52,920 --> 00:23:54,760
-I went to the drone company.
-Yeah.

449
00:23:54,840 --> 00:23:58,440
They hardly had anything for branding.
I think they're really a B2B company.

450
00:23:58,520 --> 00:24:00,200
So, as long as people remember

451
00:24:00,280 --> 00:24:04,320
that this was the drone company that
made medical deliveries in Uttarakhand,

452
00:24:04,400 --> 00:24:06,920
it works because
they need to win B2B contracts.

453
00:24:07,000 --> 00:24:09,520
Surely, their name would be
the least to be recollected.

454
00:24:09,600 --> 00:24:12,640
Sometimes, even if a company is B2B,

455
00:24:13,080 --> 00:24:16,240
but if they have a recall
like a B2C company...

456
00:24:16,320 --> 00:24:18,280
-Yeah.
-...then even winning B2B contracts

457
00:24:18,360 --> 00:24:19,760
-becomes easier
-Much easier.

458
00:24:20,560 --> 00:24:23,360
-We need to take a photograph together.
-Oh!

459
00:24:23,880 --> 00:24:24,960
-Please come.
-For this.

460
00:24:25,040 --> 00:24:27,160
-What we do is--
-How is it going?

461
00:24:27,240 --> 00:24:28,840
Sir, it's going amazing.

462
00:24:30,240 --> 00:24:33,080
I even turned Manish
from creator into creatorpreneur.

463
00:24:33,160 --> 00:24:35,520
I hope he liked it. He was so pumped.

464
00:24:35,600 --> 00:24:38,880
He was like,
"Reel? Okay. Take my picture."

465
00:24:38,960 --> 00:24:41,240
Then he clicked a pic
in the magazine section.

466
00:24:41,320 --> 00:24:44,200
And later, when we gave him
his framed picture,

467
00:24:44,280 --> 00:24:46,960
he was like,
"You already framed it? Wow!"

468
00:24:47,040 --> 00:24:50,280
Guys, I'm back! See what I got!

469
00:24:51,160 --> 00:24:52,240
Jealous?

470
00:24:52,320 --> 00:24:56,080
-That entrance...
-I need to be paid for this.

471
00:24:56,160 --> 00:24:58,080
-Looking good.
-I need to be paid for this.

472
00:24:58,160 --> 00:24:59,480
-Looking good, man.
-Show me.

473
00:24:59,560 --> 00:25:02,520
-Look how good it is!
-Oh, I love it!

474
00:25:03,160 --> 00:25:06,120
You see a funny-looking guy,
you have to walk in, dude.

475
00:25:06,200 --> 00:25:08,560
You can't say no to this. Have some pity.

476
00:25:08,640 --> 00:25:10,880
-Hi, I'm Sumedh.
-Hi, very good to see you.

477
00:25:10,960 --> 00:25:12,400
-What's your name?
-Siddharth.

478
00:25:12,480 --> 00:25:13,520
-Hi, Siddharth.
-Dennis.

479
00:25:13,600 --> 00:25:14,560
Hi, Dennis.

480
00:25:14,640 --> 00:25:18,360
Let me tell you about Daybreak.
Basically, we do oral care.

481
00:25:18,440 --> 00:25:21,160
I'm dressed like this
because I'm a tooth fairy, clearly.

482
00:25:21,240 --> 00:25:24,880
So, everyone does hygiene in oral care.
We do oral beauty.

483
00:25:24,960 --> 00:25:27,960
Our highest-selling products
are the teeth-whitening strips and pen.

484
00:25:28,680 --> 00:25:29,520
Is it done?

485
00:25:30,520 --> 00:25:33,560
I'll be back in five minutes.
Just explore till then.

486
00:25:34,720 --> 00:25:37,560
-Yes! Shubham, are you ready?
-Yes.

487
00:25:38,160 --> 00:25:41,600
Sumedh ignored Ritesh Agarwal!

488
00:25:41,680 --> 00:25:44,400
You know what's worse
than ignoring a customer?

489
00:25:44,480 --> 00:25:47,880
It's ignoring a customer
who's worth $2 billion.

490
00:25:47,960 --> 00:25:51,360
So, how many photos or selfies
did you take with a smile?

491
00:25:51,440 --> 00:25:54,200
-I took 34 selfies with a smile.
-Wow!

492
00:25:56,080 --> 00:25:58,400
For that, you get this Instax camera.

493
00:26:04,920 --> 00:26:06,800
There was a guy
with intelligent questions.

494
00:26:06,880 --> 00:26:10,240
So, we did feel a bit like outliers
because of the questions he asked.

495
00:26:10,320 --> 00:26:12,920
It's a marketing support software
for e-commerce brands.

496
00:26:13,000 --> 00:26:15,200
Okay? So, the basic proposition is that

497
00:26:15,280 --> 00:26:19,080
people enjoy shopping on Amazon
but not from individual websites.

498
00:26:19,160 --> 00:26:21,040
Amazon dominates the market.

499
00:26:21,120 --> 00:26:23,080
But we provide that communication aspect

500
00:26:23,160 --> 00:26:26,520
-to the brands through our software.
-One second. Call him as well!

501
00:26:26,600 --> 00:26:27,960
-Come here for a photo.
-Oh.

502
00:26:31,920 --> 00:26:33,320
Yeah, we'll send it.

503
00:26:33,400 --> 00:26:34,600
One, two, three!

504
00:26:37,400 --> 00:26:38,520
Awesome. Okay, done.

505
00:26:38,600 --> 00:26:40,760
-Okay?
-This was such a small prize.

506
00:26:41,320 --> 00:26:43,840
Spur was so crowded.
They're giving away a TV.

507
00:26:43,920 --> 00:26:47,200
People were queuing up in hordes
to win the TV.

508
00:26:47,280 --> 00:26:49,840
It's really hard
to find an entrepreneur there.

509
00:26:49,920 --> 00:26:51,920
-Why give away a TV?
-Buying consumers off.

510
00:26:52,000 --> 00:26:55,600
I thought the product would be integrated
into the game, but it wasn't.

511
00:26:55,680 --> 00:26:57,560
-I would look like as if...
-Yes.

512
00:26:57,640 --> 00:27:00,040
-When you want us, and you... Yeah.
-I was...

513
00:27:00,120 --> 00:27:02,240
So, we're from JioVio Healthcare.

514
00:27:02,320 --> 00:27:04,840
It's an end-to-end product
where men can monitor

515
00:27:04,920 --> 00:27:06,840
all the activity of a pregnant woman.

516
00:27:07,600 --> 00:27:10,040
-Did you build it yourself?
-Yes, we made it ourselves.

517
00:27:10,120 --> 00:27:12,440
-You don't speak Hindi, do you?
-Very little.

518
00:27:12,520 --> 00:27:15,680
The questions he asked were
not like those of a common man.

519
00:27:15,760 --> 00:27:19,520
The questions were very
specific and very unique.

520
00:27:19,600 --> 00:27:21,920
When you go and convince your customers,

521
00:27:22,000 --> 00:27:23,640
-they may like many things.
-Yeah.

522
00:27:23,720 --> 00:27:26,080
Anything that they don't like?

523
00:27:26,160 --> 00:27:30,320
For the first time, the user might be
skeptical about the technology.

524
00:27:30,840 --> 00:27:33,120
Especially, around a pregnant women.

525
00:27:33,240 --> 00:27:35,640
But our idea is
to make the mother gadget-free.

526
00:27:35,720 --> 00:27:38,320
Instead, the husband
deals with the technology.

527
00:27:38,400 --> 00:27:40,040
The app is not given to her

528
00:27:40,120 --> 00:27:41,880
-but to the husband.
-I see.

529
00:27:41,960 --> 00:27:44,000
So that they're not afraid of the data.

530
00:27:44,080 --> 00:27:45,240
-Yes, exactly.
-Smart.

531
00:27:45,320 --> 00:27:46,920
-Fantastic!
-That's the whole--

532
00:27:47,000 --> 00:27:49,680
-Can we take a picture with both of you?
-Yes, sure.

533
00:27:49,760 --> 00:27:51,000
-Let's take a selfie.
-Yes.

534
00:27:59,160 --> 00:28:02,080
Shivangee told me, "You're loud.
Let's use that."

535
00:28:02,160 --> 00:28:05,840
So, I was like, what if we gather
ten more people with us?

536
00:28:06,640 --> 00:28:10,040
But he was louder than those ten people.
He was shouting like anything.

537
00:28:11,040 --> 00:28:15,240
-The smart shop of new India!
-Yatrikart is my name!

538
00:28:15,320 --> 00:28:19,040
-The smart shop of new India!
-Yatrikart is my name!

539
00:28:19,120 --> 00:28:22,280
Who among you hasn't visited
Yatrikart's stall yet? You?

540
00:28:22,360 --> 00:28:24,440
Here, you can unlock a treasure
with the key.

541
00:28:24,520 --> 00:28:26,480
Sir, did you go to the Yatrikart stall?

542
00:28:27,040 --> 00:28:30,720
No? Please go.
You'll find a treasure there. You too.

543
00:28:30,800 --> 00:28:32,480
-You'll find a treasure.
-Yatrikart.

544
00:28:32,560 --> 00:28:37,160
It feels nice to see them
work so hard for their start-ups.

545
00:28:37,240 --> 00:28:38,880
It's inspiring me to start something.

546
00:28:38,960 --> 00:28:42,360
-We support the retailers!
-Yatrikart is here!

547
00:28:42,440 --> 00:28:45,880
-We support the retailers!
-Yatrikart is here!

548
00:28:45,960 --> 00:28:48,480
I really liked Yatrikart.

549
00:28:48,560 --> 00:28:50,560
I liked Yatrikart.

550
00:28:50,640 --> 00:28:54,000
For our immune founders, PensionBox,

551
00:28:54,080 --> 00:28:56,040
it wasn't all fun and games.

552
00:28:56,120 --> 00:28:57,920
Boss!

553
00:29:00,200 --> 00:29:04,280
Honestly, the people present there
were not from our TG. They were all young.

554
00:29:04,360 --> 00:29:06,560
-The crowd was different.
-Yeah.

555
00:29:06,640 --> 00:29:08,120
It was the Gen Z crowd.

556
00:29:08,200 --> 00:29:11,560
Give me a crowd of people in their 50s,
and I'll convert all of them.

557
00:29:11,640 --> 00:29:13,280
We're doing a pension lottery.

558
00:29:13,360 --> 00:29:16,080
The amount you win
will be added to your savings.

559
00:29:16,160 --> 00:29:18,200
Some of them were too young.

560
00:29:18,280 --> 00:29:20,840
I mean, they might not even
have started working yet.

561
00:29:21,520 --> 00:29:23,800
Guys, I guess you guys are too young.

562
00:29:23,880 --> 00:29:26,920
This is too soon. You wouldn't think
of pension and retirement.

563
00:29:27,000 --> 00:29:29,280
But even if you don't consider this
for yourself,

564
00:29:29,960 --> 00:29:32,640
you can consider this for your parents.

565
00:29:32,720 --> 00:29:35,440
They are at peak time to plan
their retirement and pension

566
00:29:35,520 --> 00:29:37,600
assuming they're in their 40s and 50s.

567
00:29:37,680 --> 00:29:42,000
So, this will basically give you a tool,
which is the PensionBox.

568
00:29:42,480 --> 00:29:45,880
So, we tried to make a connection there
with their normal thought process.

569
00:29:45,960 --> 00:29:47,760
It's a lottery, after all.

570
00:29:47,840 --> 00:29:50,880
We turned the crowd around
and brought them toward us

571
00:29:50,960 --> 00:29:52,360
with the greed of the lottery.

572
00:29:52,440 --> 00:29:54,160
-Oh, boy!
-Shit!

573
00:29:55,440 --> 00:29:56,680
Oh, man!

574
00:29:57,400 --> 00:29:58,600
Congratulations, bro.

575
00:29:59,960 --> 00:30:02,880
-So, they were happy. They even signed up.
-Yeah.

576
00:30:02,960 --> 00:30:04,160
They became our users.

577
00:30:09,880 --> 00:30:12,760
There was an unplanned guerilla marketing
at the stall.

578
00:30:12,840 --> 00:30:15,080
All our material was finished.
We had no energy.

579
00:30:15,160 --> 00:30:18,920
Then Shikhar and the volunteers came there
and started a football kick challenge.

580
00:30:19,000 --> 00:30:20,560
One, two, three, four...

581
00:30:21,680 --> 00:30:24,000
One, two, three, four...

582
00:30:25,080 --> 00:30:26,760
-Five! Very good.
-All right, let's...

583
00:30:26,840 --> 00:30:29,680
That challenge turned
into a push-up challenge.

584
00:30:29,760 --> 00:30:33,680
For 20 minutes, all the boys and girls
there were doing push-ups.

585
00:30:33,760 --> 00:30:38,640
All right. One, two, three, four, five...

586
00:30:38,720 --> 00:30:40,840
six, seven...

587
00:30:41,560 --> 00:30:42,640
Eleven...

588
00:30:42,720 --> 00:30:45,360
-One more!
-12, 13...

589
00:30:50,920 --> 00:30:53,080
Spur has given out gifts to the audience,

590
00:30:53,160 --> 00:30:56,920
but will they get their return gift
in the form of brand recall?

591
00:30:58,520 --> 00:31:02,360
He gets 5,000 digital gold savings.

592
00:31:06,120 --> 00:31:08,280
Thank you so much, everyone!
Thank you so much!

593
00:31:09,160 --> 00:31:11,680
Will the audience remember their brand?

594
00:31:13,880 --> 00:31:17,360
-The smart shop of new India!
-Re-Desyn! Re-Desyn!

595
00:31:17,440 --> 00:31:20,840
-The smart shop of new India!
-Re-Desyn! Re-Desyn!

596
00:31:20,920 --> 00:31:25,400
The time given for our stalls was coming
to an end. Food stalls were also closing.

597
00:31:25,480 --> 00:31:29,600
But still, as long as the crowd was there,
our team worked enthusiastically.

598
00:31:29,680 --> 00:31:32,160
After seeing the reactions
that we got from the crowd,

599
00:31:32,240 --> 00:31:36,680
we left feeling very positive.

600
00:31:36,760 --> 00:31:40,200
I don't think
we'll lose our booster today.

601
00:31:40,280 --> 00:31:43,280
-And we won't lose either.
-We've given our 100%.

602
00:31:43,360 --> 00:31:45,480
We did everything strategy-wise.

603
00:31:45,560 --> 00:31:48,320
-Ayushi has done a phenomenal job.
-So has Nikhil.

604
00:31:48,400 --> 00:31:50,080
-My part was planned.
-And also,

605
00:31:50,160 --> 00:31:52,000
-even our volunteer...
-It was so amazing.

606
00:31:52,080 --> 00:31:54,200
-And thanks to Lakshmi.
-She did a great job.

607
00:31:54,280 --> 00:31:56,480
-She really came through.
-Let's hug her.

608
00:31:56,560 --> 00:31:59,880
-Yes! Our dear Lakshmi!
-She's done a great job.

609
00:31:59,960 --> 00:32:02,000
We were able to give out our goodies.

610
00:32:02,080 --> 00:32:05,520
The good thing was that every participant
visited our stall twice.

611
00:32:05,600 --> 00:32:09,720
So, that means 150 people
visited our stall 300 times.

612
00:32:09,800 --> 00:32:11,080
So, we're happy about that.

613
00:32:11,160 --> 00:32:14,200
Dhinesh and Senthil were so convinced
with their strategies

614
00:32:14,280 --> 00:32:18,200
that they ignored the investors' feedback.

615
00:32:18,280 --> 00:32:21,320
So, who was right? Founders or investors?

616
00:32:23,640 --> 00:32:25,520
Audience will answer that
by their votes.

617
00:32:33,600 --> 00:32:37,640
I found the PensionBox a bit boring.
I'm really very sorry,

618
00:32:37,720 --> 00:32:39,600
but I didn't understand it.

619
00:32:39,680 --> 00:32:43,040
I really liked JioVio's speech.
They gave me a balloon,

620
00:32:43,120 --> 00:32:45,720
and they asked me to spend
some time around with the balloon

621
00:32:45,800 --> 00:32:48,880
to experience the maternity
and what that period is like.

622
00:32:51,360 --> 00:32:53,840
JioVio was amazing.

623
00:32:53,920 --> 00:32:56,240
Their concept was really good.

624
00:32:56,320 --> 00:32:59,560
My favorite stall is DTown Robotics
because I love gadgets.

625
00:33:07,680 --> 00:33:09,520
-All right, founders!
-Hello.

626
00:33:09,600 --> 00:33:11,800
On a scale of one to ten,
how tired are you?

627
00:33:11,880 --> 00:33:12,720
Fifteen.

628
00:33:13,880 --> 00:33:14,720
Nine.

629
00:33:14,800 --> 00:33:16,800
-I feel super excited.
-I'm still buzzing.

630
00:33:17,360 --> 00:33:20,560
-This is Sumedh buzzing, guys.
-This is Sumedh on full energy.

631
00:33:20,640 --> 00:33:21,520
-Yeah.
-Yeah.

632
00:33:22,400 --> 00:33:27,160
When I came to this carnival today,
I had so much fun!

633
00:33:27,240 --> 00:33:30,520
It was so colorful.
There was so much action and noise.

634
00:33:31,800 --> 00:33:33,960
As we go on, we'll see...

635
00:33:34,040 --> 00:33:37,320
whether you've made
your brand memorable

636
00:33:37,400 --> 00:33:40,440
with the creativity and energy
you've shown today or not.

637
00:33:40,520 --> 00:33:42,280
We were having a lot of fun,

638
00:33:42,360 --> 00:33:45,200
and we wanted to share it
with someone else.

639
00:33:45,280 --> 00:33:46,920
So, we called over a friend.

640
00:33:47,000 --> 00:33:49,160
Would you like to meet him?

641
00:33:49,240 --> 00:33:50,600
-Yes!
-Should we call him?

642
00:33:50,680 --> 00:33:51,880
-Of course.
-Please.

643
00:33:51,960 --> 00:33:53,000
-Yeah?
-Yeah.

644
00:33:53,080 --> 00:33:54,880
-Sure.
-You're curious? All right.

645
00:34:01,560 --> 00:34:05,320
Founders, how many of you remember
this beautiful young man?

646
00:34:05,400 --> 00:34:06,520
-Yes.
-Really?

647
00:34:06,600 --> 00:34:08,000
-Great.
-Yes.

648
00:34:09,000 --> 00:34:10,560
Would you like to know who he is?

649
00:34:11,320 --> 00:34:14,160
-Yes.
-I think we were guessing it.

650
00:34:14,200 --> 00:34:15,120
You were guessing it?

651
00:34:20,800 --> 00:34:21,960
He was at our stall.

652
00:34:22,040 --> 00:34:25,080
We thought, "Who is this person?

653
00:34:25,160 --> 00:34:28,840
"Why is he asking so many questions
and taking a selfie with us?"

654
00:34:33,120 --> 00:34:38,520
I just knew that his beard
and mustache were fake.

655
00:34:38,600 --> 00:34:41,840
But we had so little time that
we couldn't figure out who he was.

656
00:34:41,920 --> 00:34:42,920
Oh!

657
00:34:48,600 --> 00:34:51,640
Ladies and gentlemen,
give it up for the founder and CEO

658
00:34:51,680 --> 00:34:54,000
of OYO Rooms, Ritesh Agarwal!

659
00:34:54,080 --> 00:34:57,320
He met all of you
and interacted with all of you.

660
00:34:58,160 --> 00:35:01,160
And I'm guessing
most of you didn't recognize him.

661
00:35:01,280 --> 00:35:02,840
I must ask Sumedh...

662
00:35:04,520 --> 00:35:07,280
Remember, you said to Ritesh,
"I am a bit busy"?

663
00:35:07,360 --> 00:35:09,640
Yeah, I... It's embarrassing, obviously.

664
00:35:09,760 --> 00:35:10,600
Embarrassing?

665
00:35:11,440 --> 00:35:14,600
Had I known earlier, I would've left
everything and focused on him.

666
00:35:16,960 --> 00:35:18,400
How was it for you, Ritesh?

667
00:35:18,480 --> 00:35:21,880
For those of you who don't know me,
my name is Ritesh Agarwal.

668
00:35:24,040 --> 00:35:24,880
We know.

669
00:35:26,160 --> 00:35:28,520
I am the founder
of a company called OYO.

670
00:35:28,600 --> 00:35:29,640
Joke of the day.

671
00:35:32,320 --> 00:35:35,560
I saw amazing energy in all of your eyes.

672
00:35:35,640 --> 00:35:37,400
Everyone showed great commitment.

673
00:35:38,600 --> 00:35:43,040
-I'll try to talk more in English.
-Yeah, we can understand.

674
00:35:43,120 --> 00:35:45,040
I visited all of your stalls,

675
00:35:45,120 --> 00:35:47,840
and I noticed that every entrepreneur
was dedicated.

676
00:35:47,960 --> 00:35:52,000
None of you were ashamed
of doing any work.

677
00:35:52,080 --> 00:35:54,160
As an entrepreneur,
you were focused on your work,

678
00:35:54,280 --> 00:35:55,920
and that made me happy.

679
00:35:56,000 --> 00:35:59,400
I'd just like to say two things
before I end.

680
00:35:59,480 --> 00:36:04,040
First, this is going to be the experience
of a lifetime for all of you.

681
00:36:04,120 --> 00:36:06,760
Make sure you enjoy
this experience and have fun.

682
00:36:06,840 --> 00:36:08,920
The second and last thing is,
keep digging.

683
00:36:09,000 --> 00:36:11,280
There is always sunlight
at the end of the tunnel.

684
00:36:11,360 --> 00:36:12,440
All the very best.

685
00:36:18,920 --> 00:36:22,160
When he took off his beard,
one name came to my mind. OYO.

686
00:36:22,280 --> 00:36:23,880
So, I was like, "Awesome!"

687
00:36:23,960 --> 00:36:26,280
Wow, we were very happy to see him.

688
00:36:26,360 --> 00:36:28,400
While I'm really happy to know

689
00:36:28,480 --> 00:36:30,920
that Ritesh was judging us,

690
00:36:31,000 --> 00:36:33,880
I also wish had we known it was him,
we wouldn't have done that.

691
00:36:33,960 --> 00:36:36,480
Three, two, one. Mission...

692
00:36:36,560 --> 00:36:38,120
Start Ab!

693
00:36:47,640 --> 00:36:50,360
JioVio had a high brand recall.

694
00:36:50,440 --> 00:36:52,120
But was that enough for our investors?

695
00:36:59,880 --> 00:37:02,000
-Hi, Senthil. Hi, Dhinesh.
-Hello, sir.

696
00:37:02,080 --> 00:37:05,480
So, you were the top performer
in the first challenge.

697
00:37:05,560 --> 00:37:07,680
-Yes.
-And you got a vote of confidence

698
00:37:07,800 --> 00:37:10,960
from Nilesh and us
in the second one as well.

699
00:37:11,040 --> 00:37:12,960
-Yeah.
-How do you think you did?

700
00:37:13,040 --> 00:37:15,800
Our main goal
throughout the marketing activity was

701
00:37:15,880 --> 00:37:18,120
to make sure that
when the 150 people go back,

702
00:37:18,160 --> 00:37:20,840
they should associate JioVio
with pregnancy.

703
00:37:20,920 --> 00:37:22,520
That is the main thing.

704
00:37:22,600 --> 00:37:24,880
And we were able to see that as well.

705
00:37:24,960 --> 00:37:28,880
After this activity, we saw a sudden rise
in our website traffic.

706
00:37:28,960 --> 00:37:31,560
Within a short period of time,
hundreds of people

707
00:37:31,640 --> 00:37:33,320
have visited our website.

708
00:37:33,400 --> 00:37:35,280
We want them to carry that with them.

709
00:37:35,360 --> 00:37:37,280
So you think "balloon baby" was a success.

710
00:37:37,360 --> 00:37:39,200
-Yes.
-To me...

711
00:37:40,440 --> 00:37:41,880
maybe it was too simple.

712
00:37:42,880 --> 00:37:45,960
Maybe it works in your favor
that you played with simplicity.

713
00:37:46,040 --> 00:37:47,880
-Yeah.
-But in my head,

714
00:37:47,960 --> 00:37:50,000
I thought it could've been
more innovative.

715
00:37:50,080 --> 00:37:51,840
I just felt it was too simple.

716
00:37:54,520 --> 00:37:57,080
Whether you're a B2B or B2C company,

717
00:37:57,160 --> 00:37:59,440
marketing and branding are critical.

718
00:37:59,520 --> 00:38:01,640
There's no escape from that. Right?

719
00:38:02,200 --> 00:38:05,640
As you said, you had 100 consumers
coming to your website.

720
00:38:06,520 --> 00:38:07,960
That's only 100 today.

721
00:38:08,040 --> 00:38:10,880
I think you guys
are missing the bigger point...

722
00:38:12,040 --> 00:38:14,640
that this is one
of the biggest events in your life.

723
00:38:15,160 --> 00:38:16,040
To be on this show.

724
00:38:16,600 --> 00:38:19,080
There are going a lot of traffic
coming to your website,

725
00:38:19,160 --> 00:38:20,440
knowing who you both are.

726
00:38:21,400 --> 00:38:25,400
I expected you all to level up
towards your branding game

727
00:38:25,480 --> 00:38:26,680
and your marketing game.

728
00:38:28,200 --> 00:38:32,400
I told you previously when we met that
you're great at hardware and software.

729
00:38:33,280 --> 00:38:37,160
But it's also very important
to be great at branding and marketing.

730
00:38:37,200 --> 00:38:39,360
And if you believe

731
00:38:39,440 --> 00:38:41,640
that you don't have
the skills amongst you,

732
00:38:41,680 --> 00:38:43,040
amongst yourselves...

733
00:38:43,640 --> 00:38:46,200
it's okay to bring them
on board externally.

734
00:38:46,320 --> 00:38:48,160
I'd really encourage you to do that,

735
00:38:48,280 --> 00:38:50,520
because there is a lot
you can do with JioVio.

736
00:38:50,600 --> 00:38:54,040
And we would love to see you
take this brand to new heights.

737
00:38:54,120 --> 00:38:55,400
-True. Exactly.
-Thank you.

738
00:38:55,480 --> 00:38:56,920
-Sure.
-Thank you so much.

739
00:38:57,000 --> 00:39:01,280
Despite scoring 46.3% in brand recall,

740
00:39:01,360 --> 00:39:03,360
Alippo was very confident.

741
00:39:03,440 --> 00:39:06,880
But what did our investors
think about their execution?

742
00:39:13,040 --> 00:39:15,440
-Okay.
-What's this?

743
00:39:15,520 --> 00:39:16,480
This is a premix.

744
00:39:16,560 --> 00:39:19,880
If you follow the instructions,
you can make a nice muffin with it.

745
00:39:20,640 --> 00:39:21,520
First of all,

746
00:39:22,520 --> 00:39:25,160
-Alippo's branding...
-Yes.

747
00:39:25,200 --> 00:39:28,680
I'll show you. I was so mad.

748
00:39:30,080 --> 00:39:31,400
There's no branding at all.

749
00:39:31,480 --> 00:39:33,120
-Okay.
-It's not there at all.

750
00:39:33,160 --> 00:39:36,120
And this was a branding exercise.

751
00:39:38,800 --> 00:39:41,880
I agree with your point that
if Alippo's brand name appeared on this

752
00:39:41,960 --> 00:39:44,960
when people made this at home...
They must have made it.

753
00:39:45,040 --> 00:39:46,640
If they saw Alippo's name on it,

754
00:39:46,760 --> 00:39:49,280
-they'd immediately remember--
-Nikhil, Ayushi...

755
00:39:49,360 --> 00:39:51,840
Marketing is not about the stuff you make,

756
00:39:51,920 --> 00:39:55,160
it's about the stories you tell.
And you have the best stories.

757
00:39:55,200 --> 00:39:57,600
-Absolutely.
-Why didn't you tell them?

758
00:39:57,640 --> 00:40:01,320
People came, played Pictionary,
and some games, and then just left.

759
00:40:01,400 --> 00:40:03,200
They enjoyed playing games.

760
00:40:03,320 --> 00:40:07,960
But those who came
to your stall, when they left,

761
00:40:08,040 --> 00:40:11,200
did they really understand
what Alippo does exactly?

762
00:40:11,320 --> 00:40:13,640
I guess they understood what Alippo does,

763
00:40:14,560 --> 00:40:17,280
but maybe they didn't understand
it could change their life.

764
00:40:17,840 --> 00:40:19,640
-I agree--
-I think you're in denial.

765
00:40:20,640 --> 00:40:21,480
Okay.

766
00:40:22,040 --> 00:40:24,520
You seem to be the only one
who thinks they got it.

767
00:40:24,600 --> 00:40:27,520
Maybe. Since people were leaving
on a positive note,

768
00:40:27,600 --> 00:40:29,680
we expected them to recall.

769
00:40:29,800 --> 00:40:32,360
Sometimes, the strategy is faulty

770
00:40:32,440 --> 00:40:34,520
and sometimes, the execution is wrong.

771
00:40:34,600 --> 00:40:37,160
In this case, it was both.

772
00:40:38,360 --> 00:40:41,160
That's why, it's a...
It's a lost opportunity, guys.

773
00:40:47,400 --> 00:40:50,640
The good thing was that
slogans were being shouted for Yatrikart.

774
00:40:50,680 --> 00:40:51,640
Yes.

775
00:40:51,760 --> 00:40:54,480
The bad thing was that
only Yatrikart's slogans were heard.

776
00:40:56,600 --> 00:40:59,200
You walk a very fine line
between annoying them

777
00:40:59,800 --> 00:41:00,800
and being memorable.

778
00:41:02,080 --> 00:41:04,000
Curiosity is good.

779
00:41:04,080 --> 00:41:07,560
But I hope you didn't play this line
back and forth too much.

780
00:41:07,640 --> 00:41:09,400
We were doing that in the store.

781
00:41:09,480 --> 00:41:12,800
We were shouting slogans to attract crowd.
In the store, we were explaining.

782
00:41:12,880 --> 00:41:15,160
Do you think it worked?
Did people understand

783
00:41:15,280 --> 00:41:17,760
-what Yatrikart is?
-Yes, they understood very well.

784
00:41:17,840 --> 00:41:19,520
We even asked them questions

785
00:41:19,600 --> 00:41:22,000
-about Yatrikart.
-We received franchise inquiries.

786
00:41:22,080 --> 00:41:23,480
Twenty-five franchise inquiries.

787
00:41:23,560 --> 00:41:25,080
-Wow.
-Yes.

788
00:41:26,800 --> 00:41:27,960
You're a digital brand.

789
00:41:28,760 --> 00:41:30,640
There was zero digital in your stall.

790
00:41:32,600 --> 00:41:35,560
That carnival was for you to be a hero.

791
00:41:35,640 --> 00:41:38,440
You're losing me
first as a customer of yours.

792
00:41:38,520 --> 00:41:41,800
Secondly, you're potentially losing me
as an investor.

793
00:41:42,520 --> 00:41:46,200
And the biggest thing, you're consistently
under-delivering for me

794
00:41:46,320 --> 00:41:47,840
on my expectations.

795
00:41:49,040 --> 00:41:51,920
-Your category is very exciting.
-Yes, sir.

796
00:41:52,000 --> 00:41:54,360
There is so much scope in it,
I've told you this before.

797
00:41:54,440 --> 00:41:55,360
Yes, sir.

798
00:41:55,440 --> 00:41:57,120
But your brand has zero excitement.

799
00:41:57,760 --> 00:42:01,280
People who came to you heard about drones.
But did they hear DTown's name?

800
00:42:02,920 --> 00:42:05,800
I thought you guys
had such a good opportunity

801
00:42:05,880 --> 00:42:08,280
-to engage such a large audience.
-Yes.

802
00:42:08,360 --> 00:42:10,120
What did you do with it?

803
00:42:10,160 --> 00:42:12,560
We had T-shirts with our branding on them.

804
00:42:12,640 --> 00:42:15,640
We had them dropped down
on the front end,

805
00:42:15,880 --> 00:42:18,400
-so when anybody enters--
-T-shirts were introducing you,

806
00:42:18,480 --> 00:42:20,160
and you were talking
about the company?

807
00:42:22,880 --> 00:42:24,600
Marketing is very critical.

808
00:42:24,640 --> 00:42:27,200
If you keep talking about the product,
I'll get bored.

809
00:42:39,400 --> 00:42:40,400
Smriti, Shikhar.

810
00:42:41,280 --> 00:42:45,280
I heard that you all were throwing balls
at customers at your stall.

811
00:42:45,360 --> 00:42:49,600
You think you hit a six with the customers
or were you bowled out?

812
00:42:49,640 --> 00:42:53,840
I think we hit a six because
some people came to us with the ball,

813
00:42:53,920 --> 00:42:56,000
and they were asking us about Re-Desyn

814
00:42:56,440 --> 00:42:58,680
on seeing the name written on the ball.

815
00:42:58,800 --> 00:43:00,560
So, I think it worked.

816
00:43:00,640 --> 00:43:03,920
Actually, we ran out
of all the merchandise.

817
00:43:04,000 --> 00:43:06,800
Frames, paper planes, balls,
everything was over.

818
00:43:06,880 --> 00:43:08,920
T-Shirts and bags were also over.

819
00:43:09,000 --> 00:43:12,080
And we also said
that there were a few hoodies left.

820
00:43:12,160 --> 00:43:13,840
So, we decided to have a competition.

821
00:43:13,920 --> 00:43:16,640
People started doing push-ups
and then it kept going on.

822
00:43:16,680 --> 00:43:20,440
People kept shouting Re-Desyn's name
and cheering for it. So...

823
00:43:20,520 --> 00:43:24,160
We included the branding also there.
It was fun.

824
00:43:24,280 --> 00:43:28,040
The best kind of marketing
doesn't look like it's marketing.

825
00:43:28,640 --> 00:43:31,560
It's done in such a way
that the customer feels the brand.

826
00:43:31,640 --> 00:43:35,480
And they feel proud and smart
to be associated with the brand.

827
00:43:35,560 --> 00:43:38,920
I saw Manish's photograph as well.

828
00:43:39,000 --> 00:43:42,880
I noticed that when he came back with it
he was so happy.

829
00:43:43,720 --> 00:43:46,560
He was feeling like a star.
All the consumers...

830
00:43:47,200 --> 00:43:50,280
who went through this experience
felt like that.

831
00:43:50,360 --> 00:43:51,280
Yes.

832
00:43:51,360 --> 00:43:54,640
Your concept was good.
Your brand was...

833
00:43:54,720 --> 00:43:57,680
You made it omnipresent.
It was everywhere.

834
00:43:57,760 --> 00:44:00,800
-So, you did well.
-Thank you so much.

835
00:44:00,880 --> 00:44:02,760
The first challenge was tough.

836
00:44:02,840 --> 00:44:05,240
Personally, if you had asked me,
I'd have thought

837
00:44:05,320 --> 00:44:07,600
it was going to be
a downward spiral for you.

838
00:44:08,080 --> 00:44:10,320
But a bounce-back,

839
00:44:10,400 --> 00:44:12,320
I always believe, should be celebrated.

840
00:44:13,040 --> 00:44:15,760
-And I must tell you, you did very well.
-Thank you.

841
00:44:15,840 --> 00:44:17,680
I felt wowed coming into your stall.

842
00:44:19,240 --> 00:44:22,320
Kunal, Anisha, I am not going
to let them go up so easily.

843
00:44:22,880 --> 00:44:24,920
You'll have to do some push-ups.

844
00:44:25,000 --> 00:44:26,480
-Are you serious?
-Yes.

845
00:44:26,560 --> 00:44:28,720
Shikhar, you should say, "I'll do it,

846
00:44:28,800 --> 00:44:30,600
-Yes.
-"But you have to do it with me."

847
00:44:30,680 --> 00:44:33,240
-I'm ready, let's go!
-What!

848
00:44:38,040 --> 00:44:40,520
-Shikhar, you must not stop.
-Four...

849
00:44:40,600 --> 00:44:42,960
-Manish, go down!
-Manish, you are cheating.

850
00:44:43,760 --> 00:44:44,720
Six.

851
00:44:44,800 --> 00:44:46,400
Come on, seven.

852
00:44:47,280 --> 00:44:48,360
-Eight.
-I'm a judge.

853
00:44:49,120 --> 00:44:50,440
Nine. Shikhar, come on.

854
00:44:50,520 --> 00:44:52,320
-Good job, guys.
-Thank you so much.

855
00:44:52,400 --> 00:44:53,600
-Good job!
-Good job!

856
00:44:53,680 --> 00:44:55,400
-Thank you, Manish.
-Thank you so much.

857
00:44:55,480 --> 00:44:57,400
-This means a lot.
-Next time, you do it.

858
00:44:57,480 --> 00:44:58,400
Thank you so much.

859
00:44:58,480 --> 00:45:00,840
Re-Desyn worked out with Manish.

860
00:45:00,920 --> 00:45:04,400
Has PensionBox's performance
worked out for the investors?

861
00:45:11,400 --> 00:45:13,160
I'm in a dilemma right now.

862
00:45:13,720 --> 00:45:15,160
There was a crowd,

863
00:45:15,640 --> 00:45:17,280
you put in a lot of hard work,

864
00:45:17,720 --> 00:45:21,160
but when it came to ratings,
on brand recall

865
00:45:21,720 --> 00:45:23,480
the consumers rated you poorly.

866
00:45:23,560 --> 00:45:24,840
To be very honest,

867
00:45:24,920 --> 00:45:28,600
it's hard to talk to the Gen Z crowd
about pension or retirement,

868
00:45:28,680 --> 00:45:31,280
and there are eight other brands
that are focused on Gen Z.

869
00:45:31,960 --> 00:45:34,320
Let's say, Re-Desyn is very focused
on creativity.

870
00:45:34,400 --> 00:45:36,680
The people there
were freelancers, artists.

871
00:45:36,760 --> 00:45:38,360
Their TG was there.

872
00:45:38,440 --> 00:45:40,880
We felt a disconnect on the TG part.

873
00:45:40,960 --> 00:45:42,160
No comparisons here.

874
00:45:44,640 --> 00:45:47,560
-You have come to win your own game here.
-Definitely.

875
00:45:48,240 --> 00:45:50,800
I know.
And whatever is happening every week

876
00:45:50,880 --> 00:45:53,480
is not necessarily a comfort zone
for everyone.

877
00:45:53,560 --> 00:45:55,360
-That's the idea of this exercise.
-Yes.

878
00:45:55,440 --> 00:45:58,000
You have to walk out of your comfort zone.
You can't say

879
00:45:58,080 --> 00:46:00,720
that it was easier for the others
than it was for you.

880
00:46:00,800 --> 00:46:02,920
-No--
-That's not going to work, right?

881
00:46:04,040 --> 00:46:06,960
Since you're talking about TG,
the target group.

882
00:46:07,760 --> 00:46:09,280
Who is your TG?

883
00:46:09,360 --> 00:46:12,040
It's ideally easy to convince people
above the age of 30.

884
00:46:12,120 --> 00:46:15,320
The 18-25 age group is usually
the toughest to convert.

885
00:46:15,400 --> 00:46:17,640
And the CAC is higher as well.

886
00:46:17,720 --> 00:46:20,880
Here is what I like.
You always come down to unit economics,

887
00:46:20,960 --> 00:46:23,880
which is nice because founders
often forget that, you know.

888
00:46:23,960 --> 00:46:27,640
They keep looking at the bigger picture,
ignoring the small details.

889
00:46:27,720 --> 00:46:32,600
Everything comes down to
whether the unit economics makes sense.

890
00:46:32,680 --> 00:46:36,360
You know, on a consumer level
or acquisition level.

891
00:46:36,440 --> 00:46:37,800
So, I like that.

892
00:46:37,880 --> 00:46:40,440
The both of you have an intensity.
You really...

893
00:46:40,520 --> 00:46:42,320
You really want to excel.

894
00:46:42,400 --> 00:46:44,800
I really like that about you guys.

895
00:46:44,880 --> 00:46:48,120
And I could see you both
working relentlessly that day.

896
00:46:48,200 --> 00:46:49,920
Maybe you didn't get
the desired result.

897
00:47:00,360 --> 00:47:02,760
How do you think you did
in this challenge?

898
00:47:02,840 --> 00:47:05,840
So, the challenge was an interesting one,

899
00:47:05,920 --> 00:47:08,560
because we're B2B and that's why...

900
00:47:08,640 --> 00:47:10,040
Given our journey so far,

901
00:47:10,120 --> 00:47:13,240
this was an opportunity for us
to learn a lot of things and grow.

902
00:47:13,320 --> 00:47:15,920
Do you think people remembered you

903
00:47:16,000 --> 00:47:18,000
at the end of the challenge?

904
00:47:18,080 --> 00:47:19,760
-Above the stall...
-Inside.

905
00:47:19,840 --> 00:47:21,720
The moment you enter, right on top,

906
00:47:21,800 --> 00:47:24,600
we had put up Spur's propositions,
that is attract,

907
00:47:24,680 --> 00:47:26,480
retain, repeat.

908
00:47:26,560 --> 00:47:28,440
And the feature sets
regarding these.

909
00:47:28,520 --> 00:47:30,960
And on the right, there were our reviews

910
00:47:31,040 --> 00:47:34,080
which have been all five stars so far
by all of our customers.

911
00:47:34,160 --> 00:47:37,640
So, we tried to keep things simple
and relatable.

912
00:47:37,720 --> 00:47:38,760
Rohan and Royal.

913
00:47:38,840 --> 00:47:41,560
This challenge was difficult for you,

914
00:47:41,640 --> 00:47:44,040
because the nature
of your business is B2B.

915
00:47:44,120 --> 00:47:44,960
Right.

916
00:47:45,720 --> 00:47:47,520
But this is an entrepreneur's job.

917
00:47:48,840 --> 00:47:51,040
To solve difficulties.

918
00:47:51,640 --> 00:47:54,880
And difficulties cannot be solved
by simply splurging money.

919
00:47:54,960 --> 00:47:55,960
No, never.

920
00:47:57,040 --> 00:48:00,200
I'll start with the positives.

921
00:48:00,280 --> 00:48:04,800
I think you guys...
You came out of your comfort zone.

922
00:48:04,880 --> 00:48:06,880
Okay? You...

923
00:48:08,160 --> 00:48:10,120
tried many different things.

924
00:48:10,200 --> 00:48:12,280
Like the lucky draw. But...

925
00:48:13,320 --> 00:48:14,760
on the same hand,

926
00:48:15,600 --> 00:48:18,840
it was a basic marketing 101 tactic.

927
00:48:18,920 --> 00:48:21,440
If I have lost two boosters,

928
00:48:21,520 --> 00:48:25,760
and I know I'm consistently faring
somewhere at the bottom,

929
00:48:25,840 --> 00:48:29,200
then I don't know if that's
the most innovative thing to do.

930
00:48:29,280 --> 00:48:31,840
And that is worrisome.

931
00:48:31,920 --> 00:48:34,920
So, our strategy was inspired

932
00:48:35,000 --> 00:48:37,840
by the world's biggest YouTuber,
MrBeast.

933
00:48:37,920 --> 00:48:39,080
A lot of people know him.

934
00:48:39,160 --> 00:48:41,360
People would come
and ask why it is different,

935
00:48:41,480 --> 00:48:45,320
and we'd say MrBeast. They'd be surprised
like, "Yes, it's like MrBeast."

936
00:48:45,400 --> 00:48:46,880
You've taken a risk.

937
00:48:46,960 --> 00:48:49,640
Do you think your risk will pay off?

938
00:48:51,080 --> 00:48:53,400
-Chances don't come every day, right?
-Yes.

939
00:48:54,080 --> 00:48:55,440
If we don't take risks...

940
00:48:56,400 --> 00:48:58,120
how will we know if...

941
00:48:58,680 --> 00:49:01,000
Leaving my job was a risk,

942
00:49:01,080 --> 00:49:03,440
but I didn't know if this would work.

943
00:49:03,520 --> 00:49:06,440
Rohan, you just said something very nice.

944
00:49:06,520 --> 00:49:07,440
Risk.

945
00:49:08,520 --> 00:49:10,360
By pursuing this business.

946
00:49:11,080 --> 00:49:14,200
There is a saying that,
"You must take risks in life.

947
00:49:14,800 --> 00:49:16,600
"If you succeed, you can lead...

948
00:49:17,600 --> 00:49:19,640
"but if you fail, you can guide."

949
00:49:21,360 --> 00:49:22,320
Today, we will find out

950
00:49:23,160 --> 00:49:25,640
whether you will lead or guide.

951
00:49:30,480 --> 00:49:33,480
Staying in the game is the most important
thing right now.

952
00:49:33,560 --> 00:49:35,960
So that in future tasks,
we can deliver on the things

953
00:49:36,040 --> 00:49:37,560
that were expected of us.

954
00:49:37,640 --> 00:49:39,440
I think it went 50-50.

955
00:49:39,520 --> 00:49:42,000
Honestly, we enjoyed the entire carnival.

956
00:49:42,080 --> 00:49:43,240
We did pull a crowd,

957
00:49:43,320 --> 00:49:46,360
but we need to see if people would
remember us or not.

958
00:49:47,960 --> 00:49:50,920
So, who will be the top performer?

959
00:49:51,000 --> 00:49:52,960
Who will land in the bottom three,

960
00:49:53,040 --> 00:49:55,360
and who will get eliminated?

961
00:49:56,160 --> 00:49:59,760
All right, my founders.
You accepted a marvelous task.

962
00:49:59,840 --> 00:50:03,160
We had a poll on brand recall,

963
00:50:03,240 --> 00:50:05,280
and we have the results with us.

964
00:50:06,600 --> 00:50:08,760
You have spoken to our investors,

965
00:50:08,840 --> 00:50:11,160
and they have reached a decision.

966
00:50:11,240 --> 00:50:14,360
Anisha, who was the top performer
in the third challenge?

967
00:50:14,440 --> 00:50:15,480
Do you want to tell us?

968
00:50:17,360 --> 00:50:20,200
There were three founders
who were very close.

969
00:50:20,280 --> 00:50:24,160
But the top performer,
by a slight margin, is...

970
00:50:26,760 --> 00:50:28,840
Re-Desyn. Congratulations!

971
00:50:30,680 --> 00:50:32,080
-Thank you so much.
-Thank you.

972
00:50:33,320 --> 00:50:35,600
From one booster down

973
00:50:35,680 --> 00:50:37,240
-to top performer!
-Amazing.

974
00:50:37,320 --> 00:50:38,960
Congratulations, guys!

975
00:50:39,040 --> 00:50:40,320
-Thank you.
-Thank you.

976
00:50:40,400 --> 00:50:44,000
Since you're the top performer,
you have two choices.

977
00:50:44,080 --> 00:50:46,440
You can either win back your booster,

978
00:50:46,520 --> 00:50:49,960
or ask for immunity from our next round.

979
00:50:55,200 --> 00:50:56,320
I think...

980
00:50:57,440 --> 00:50:58,720
let's go with the booster.

981
00:50:58,800 --> 00:50:59,800
-Booster back?
-Yes.

982
00:50:59,880 --> 00:51:02,680
-All right, decision made and locked.
-Yes, okay.

983
00:51:02,760 --> 00:51:06,000
Congratulations, you guys have
all three boosters now.

984
00:51:06,080 --> 00:51:09,680
And you are safe,
so please make your way to our safe space.

985
00:51:10,960 --> 00:51:15,040
By winning "Top Performer,"
Re-Desyn is back to three boosters.

986
00:51:15,120 --> 00:51:16,560
If they reach the finale,

987
00:51:16,640 --> 00:51:20,480
they will get the opportunity
to make a deal with all three investors.

988
00:51:20,560 --> 00:51:25,320
All right, guys. We have two more founders
who performed well today and are safe.

989
00:51:25,400 --> 00:51:28,400
Manish, do you want to tell us
who those two founders are?

990
00:51:28,480 --> 00:51:29,680
JioVio.

991
00:51:30,320 --> 00:51:32,000
Simplicity worked for you all,

992
00:51:32,080 --> 00:51:34,640
-but we gave you some feedback.
-Yes. We...

993
00:51:34,720 --> 00:51:36,960
You must raise the bar
for the next challenge.

994
00:51:37,040 --> 00:51:38,080
-Yes, sir.
-Yeah.

995
00:51:38,160 --> 00:51:39,720
The other safe founder today...

996
00:51:41,040 --> 00:51:42,080
is Yatrikart.

997
00:51:43,440 --> 00:51:44,720
Congratulations.

998
00:51:48,440 --> 00:51:49,320
PensionBox,

999
00:51:49,400 --> 00:51:53,280
since you were the top performer
in the previous challenge,

1000
00:51:53,920 --> 00:51:55,880
you have immunity.

1001
00:51:55,960 --> 00:51:57,160
So, you're safe today.

1002
00:51:57,240 --> 00:51:59,760
You can take your position
in the safe space.

1003
00:52:05,480 --> 00:52:09,120
All right, founders.
Three of you will go to the bottom.

1004
00:52:11,000 --> 00:52:14,840
Remember, those who go to the bottom
will end up losing one booster.

1005
00:52:14,920 --> 00:52:19,240
And one of those founders
will also be leaving Mission Start Ab.

1006
00:52:21,000 --> 00:52:24,960
On the basis of poll results,
the first team of founders...

1007
00:52:26,120 --> 00:52:29,040
who will go in the bottom three
are Avinash and Manas

1008
00:52:29,960 --> 00:52:31,400
from DTown Robotics.

1009
00:52:31,520 --> 00:52:34,200
The second company in the bottom three

1010
00:52:34,280 --> 00:52:35,200
is Alippo.

1011
00:52:37,520 --> 00:52:40,880
The third team
to go to the bottom three...

1012
00:52:42,480 --> 00:52:45,960
and, unfortunately, the team
that will also be eliminated today...

1013
00:52:54,320 --> 00:52:55,280
is Spur.

1014
00:52:57,800 --> 00:53:02,320
Rohan and Royal,
you didn't do badly on this challenge.

1015
00:53:02,400 --> 00:53:05,960
But your past underperformance
has finally caught up with you.

1016
00:53:07,080 --> 00:53:08,960
-Well, all the best, Spur.
-All the best.

1017
00:53:09,040 --> 00:53:12,480
It has been our honor
and our pleasure looking at you both,

1018
00:53:12,560 --> 00:53:15,280
and thank you for your time.
Thank you so much, brothers.

1019
00:53:15,360 --> 00:53:16,640
Thank you.

1020
00:53:17,880 --> 00:53:21,320
Having ended up in the bottom three,
Spur has lost their one and only booster.

1021
00:53:22,320 --> 00:53:25,680
Which means they automatically
get eliminated from Mission Start Ab.

1022
00:53:28,760 --> 00:53:30,560
We got along very well with them

1023
00:53:30,640 --> 00:53:32,400
-since our very first meeting.
-Right.

1024
00:53:32,480 --> 00:53:35,160
They were equally comfortable
speaking both English

1025
00:53:35,240 --> 00:53:37,680
as well as Hindi. Especially, Royal.

1026
00:53:37,760 --> 00:53:39,440
We bonded well with Chintu.

1027
00:53:40,160 --> 00:53:41,000
Chintu.

1028
00:53:41,680 --> 00:53:43,000
-Rohan, actually.
-Rohan.

1029
00:53:43,080 --> 00:53:45,120
We had given Rohan the nickname, Chintu.

1030
00:53:45,880 --> 00:53:48,760
This was, to a great extent,
a life-changing experience.

1031
00:53:48,840 --> 00:53:52,440
I had no idea that I'd meet Ritesh Agarwal

1032
00:53:52,520 --> 00:53:55,280
-and that too, not knowing...
-Yeah.

1033
00:53:56,680 --> 00:53:58,360
...that he's Ritesh Agarwal.

1034
00:53:59,520 --> 00:54:01,960
We've learned a lot,
and there's more to be learnt.

1035
00:54:02,920 --> 00:54:04,000
Very clearly.

1036
00:54:05,440 --> 00:54:06,360
That's what we'll do.

1037
00:54:07,400 --> 00:54:09,360
But our goal will still remain the same.

1038
00:54:09,440 --> 00:54:12,840
You know, to give our brand...
To give any brand

1039
00:54:12,920 --> 00:54:15,560
that comes our way and use Spur...

1040
00:54:16,240 --> 00:54:19,560
To give them and their customers
the best experience.

1041
00:54:19,640 --> 00:54:21,920
That is Spur's goal,
and that is the one goal

1042
00:54:22,000 --> 00:54:24,520
we'll always have in mind
and continue building Spur.

1043
00:54:32,760 --> 00:54:36,840
Today's session was not just
about investors understanding

1044
00:54:36,920 --> 00:54:38,400
your strengths and weaknesses.

1045
00:54:38,480 --> 00:54:42,160
It was also about you all understanding
your strengths and weaknesses.

1046
00:54:43,760 --> 00:54:47,080
We know for a fact that Manas and I
may not always be together.

1047
00:54:48,600 --> 00:54:50,480
Kuldeep, we call him greedy.

1048
00:54:50,560 --> 00:54:52,400
He gets nervous very quickly.

1049
00:54:53,360 --> 00:54:55,960
When someone criticizes me,
I take it as a challenge.

1050
00:54:56,040 --> 00:54:58,640
You both have given identical answers.

1051
00:54:58,720 --> 00:55:00,080
High-five for that.

1052
00:55:00,160 --> 00:55:02,360
For any investor, this is very concerning.

1053
00:55:03,560 --> 00:55:06,920
You said that Gaurav's decision is final.

1054
00:55:07,000 --> 00:55:08,240
You're not an employee,

1055
00:55:08,320 --> 00:55:10,440
you're a co-founder.
And Gaurav didn't say it.

1056
00:55:13,360 --> 00:55:16,600
As long as we are alive,
we will never be separated.

1057
00:55:18,000 --> 00:55:22,480
The sacrifices he has made
are ultimately very significant for me.

1058
00:55:23,320 --> 00:55:24,760
He is like my younger brother.

1059
00:55:24,840 --> 00:55:27,120
I'm too emotional, which is wrong.
ltimately very significant for me.