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Welcome back to Amazon Prime Video's Mission Start Ab.
Come on, get in. Please.
After the second challenge,
Mr. Devkar from Shri Chyawan Ayurveda was eliminated.
The ending was quite scary.
Honestly, Ayushi and I didn't think this would happen.
We're left with eight founders.
But after the next challenge, we will be left with only seven.
I think today will be a relaxing day.
But we're not sure. Maybe it won't be.
For the next challenge, founders were taken to a special location,
where Mission Start Ab had organized a special carnival.
I love Start Ab!
Founders, welcome to the mega Start Ab Kaun event.
AKA your third challenge.
The objective of the eight founders here is to make your eight brands
stand out in front of the 150 people who are coming here today.
It was the critics in the first episode,
and for the second challenge, we had to convince the investors.
Now, we are finally meeting the customers.
For the third challenge, the founders have been given a stall,
a fixed budget, and an audience of 150 people.
The primary objective of the founders
is to perform some on-ground activities
in order to make these 150 people remember their brand.
Basically, brand recall.
The investors will judge the founders on the basis
of the strategies they execute
in order to achieve brand recall.
Founders, if you wish to turn your dream into a million-dollar dream,
then you have to make sure you give every challenge your everything.
Just keep your boosters safe,
because having more boosters during the finale
would mean more chances at making deals with the investors.
Rohan from Spur. You only have one booster left.
In the first challenge, you couldn't convert your critics, unfortunately,
but in the second challenge,
you could neither impress Nilesh Kothari nor the investors.
If you're unable to perform well in this challenge as well,
you'll be at the bottom. So, you will be eliminated.
Re-Desyn and Yatrikart, you have two boosters each.
If one of you becomes the top performer, you can win back your booster.
-Best of luck, guys. -Thank you.
Fewer boosters mean fewer investors.
So, you have to really watch out for your boosters.
And with that, the best of luck to all of you founders.
The clock is ticking! Off you go!
MISSION START AB
The prep is on.
Let's see if our founders can find a place
in the customers' minds.
-Hi, guys! Shikhar, Smriti! -Hi. Hey.
Hi, Masaba.
-How's it going? What is this? -Good.
This is Re-Desyn's physical manifestation of our entire concept.
-Okay. -Of how a content creator goes from
-just a creator to an entrepreneur. -Right.
So, we'll take you through it.
-Wanna see a demo? -Of course.
-Awesome. Come. -The red carpet experience.
Yes.
It's about a creator who wants to become a creatorpreneur.
-It would say masaba.redesyn.com. -Okay.
And it's up to you to share it on your social.
-When you come to this store... -Yeah.
...I pass you on to our talent manager Smriti...
-who takes you through the experience of-- -And then...
-Okay. -...we'll tell you that, as a creator,
-you first get dressed. -Okay.
And then, you move to the next stage as a creator.
You pose to my camera here.
We feature you as a creator of the month.
-So, you enter this magazine. -Okay.
This is your "I'm a celebrity" moment.
Yes! So, three, two, one, and that's it.
And at the last part of the booth, where the actuals will happen,
you'll get a frame of that magazine cover.
Are you also giving people merchandise?
-Yes, a tote bag, a T-shirt. -Yeah.
And we'll frame the picture you clicked
and give it immediately.
And we'll ask you to put your picture on the wall of fame,
to give you respect that you're a creatorpreneur.
-There. -Wow. Lovely.
-You guys are looking relaxed, confident. -Thank you.
-And this is looking great. -Thank you.
-And you know what? -Yes.
You've got a very sweet, little journey.
It's very crisp, it's cool, it's to the point, so all the best.
-Thank you. -Thanks.
I hope everybody checks it out.
-Thank you. -Thank you.
-Fingers crossed. -Bye.
We knew that in this task, marketing and branding
are two different things.
Many people get confused with these two things.
Ayushi, it's nice.
It's really nice. I'm just saying.
Yes.
Our task is about brand awareness, so we must focus more on branding.
So that we leave an impression on the audience.
It's superb.
Okay.
First, we thought that Ayushi would play the games with people.
The games will be quite similar to the skills that we teach.
Basically, the concept was, as soon as you win a game here,
you'll get a gift which is powered by a woman entrepreneur.
That's how you're bringing a smile to that woman entrepreneur's face.
-Hi. How are you? -Hi.
-Good to see you. -Sound interesting?
Okay, let's play.
-One minute. -Almonds, grapes, apricots, raisins...
apricot.
Nailed it.
This is a gift from the entrepreneur because you've just empowered a smile.
Ayushi interacted with Kunal as we had planned.
Kunal really enjoyed it.
But he said something that actually changed our entire act.
Do you think the brand is present sufficiently?
Just think about it.
-Yes, fair point. -Okay.
Kunal reminded Alippo
that the objective of this challenge is brand recall.
Will Alippo be able to make a comeback at such short notice?
So, doing an exercise with Kunal made us realize
that playing games alone wouldn't get us a recall.
We have to do something unique.
Let's do something innovative and creative.
Something different. As usual, we have to do something unique.
Let us do something which no one else might do.
Ayushi wrote "Alippo" on the board, which was visible on the screen.
Meanwhile, JioVio was preparing to blow the minds of the audience
by blowing balloons?
Yes. Yes, there.
Surely!
-You shouldn't-- -Not a problem. It shouldn't burst.
Come, walk.
Come.
Take it easy.
-This is crazy. -Crazy, man.
-Hi. -Hi.
-This is a balloon. -There's a balloon inside.
Baby!
Comfortable?
Yeah, that's it. Perfectly pregnant, ma'am.
We have three pregnant men here. They are going to be the heroes of today.
And definitely, the woman is also supporting them on their extreme.
And this is how the show is going to be hosted.
So, we'll see, using all the resources available,
we will use them as our branding and marketing material,
because they are now carrying a balloon.
So, whoever sees them, they come to know that some game is going on.
So, whenever we are inside, we're using the participants
and our team to brand our stuff. We call this multilevel marketing.
The biggest challenge was how to explain what Spur is.
We can't just hand over our product to someone.
Not everyone can use it.
I watch a lot of YouTube.
For example, MrBeast. He keeps big prizes.
There are a hundred people that compete in a challenge.
The one who stays till the end wins the big prize.
We thought we'd spend less on the setup
and more on the prize instead.
No one was going to get attracted to our product,
but people might get attracted to the prize.
As soon as people get attracted, we'll make them do challenges
through which they'll learn about Spur.
If around 140-150 people are coming, and even 30 of them come here,
we've captured 25% of the crowd. Right?
And that's a lot. That's what we're expecting.
-If that happens, then we'll be happy. -Yes.
We'll do or die. Because we have just one booster left.
As you enter, you see the big tooth.
Come and write your favorite food item on this.
These are our products.
There are a couple of games, as you can see.
We're experts in getting rid of tooth stains.
-Not as easy as it looks. -Yeah.
So, if you get two out of three, we give you a big hamper
-for free. -Okay.
We still do even if you don't.
-But I really want you to do... -Yes.
-...well in this one. This is your alley. -I'll try my best.
-Not your best. -Yeah.
-You said "do or die," right? -Correct.
-Do or die doesn't mean trying your best. -Yes.
-It's all in. -Yes.
-PensionBox! -Hey.
-What's going on? -Our setup isn't complete yet.
Plus, our prints are yet to come.
-This normal tree that you see... -It will be fully green.
And the main concept is the pension lottery.
You'll get a lottery ticket.
-You'll scratch it. -Okay.
You'll get a four-digit code. That's the touchscreen.
It'll come forward, and as soon as you enter the code...
It'll show you how much you've won, or better luck next time.
-And what if I win 5000 rupees? -You'll win 5000.
That would be your first pension saving.
Wow. But will you really pay?
-Yes. As soon as you sign up... -Yes.
You have a tree, but so does Yatrikart.
Yes, but we didn't know they had a tree.
-But it's good that-- -Two trees are rotating here.
If anything, it's better if there are two money trees.
-True. -Two is better than one.
They brought the same tree. I have a photo of that tree.
-Let it be. -This is not done.
PensionBox had the same idea as ours.
It's a little shocking
as there is no connection between Yatrikart and the money tree.
We're fintech, we deal in money. So, there was more connection there.
But it's okay, it's just for activation. That's not our main idea.
But I think they'd be more disturbed to know that our idea was similar.
Because we're immune, we can experiment with things.
But they are on the bench. They have to do everything properly.
It bothers me because they are safe.
Right? They can't be eliminated from this round.
We'll have to fight harder.
But we don't care. Right? What's done is done.
It's a good competition. It'll be fun.
To provide our potential unicorn founders
with the perspective of an actual unicorn founder,
our investors have invited Ritesh Agarwal,
Founder and CEO of OYO Rooms.
And just to make it more fun, he'll meet them undercover.
I always say that it's the founders who can get me to do anything.
I'm on Mission Start Ab today because they've set a carnival up.
So, I've planned to meet them in disguise and examine their ideas.
I'd like to give them good suggestions that'll help them at the end of the day.
I'm very excited to meet all the entrepreneurs.
Let's see if they can identify me.
-The man, the machine, -And the power.
-How are you? -Well done.
-Hi, Ritesh. -Oh, my God!
-It's not that hard. -Hi, I'm Anisha.
Ritesh, it's so good to have you here.
-You look good in this getup. -Thank you.
I feel like you're finally in your 30s.
But anyway, Ritesh, you are the poster boy of Indian start-up.
I think a lot of founders are gonna have goosebumps. Really excited.
Kunal told me all the companies are good.
It's amazing that you all could get
-all of them in one place. -Yeah.
-It's amazing. -It gets difficult every week.
You see, as the episodes go on,
and the challenges become difficult,
we see the actual characters of the companies and founders.
It could be hard to please you guys.
But since you approve of these companies, I'm actually very excited.
Ritesh, how many free OYO nights will you give to the founders?
Of course, I will. The only condition is
to cut me into the deal as well when you pick a company.
-Done. -Yeah, sure.
Ritesh in disguise, check.
Founders in their stalls, check.
Audience incoming in three, two, one!
I was completely stunned.
The lights were lovely, and it was a fairy tale moment.
Everything looked beautiful.
It was the most beautiful set I had ever seen.
Where we come from, they blow these horns in the fairs.
Yes, that and the guys who sell herbs.
They are the ones who do major business.
Also, a foreigner beside our booth was...
She was making bubbles.
People were cycling and there were giants walking around.
We've never seen all these things live.
We've never been in this kind of environment.
Two minutes seemed like two hours.
In five minutes, a guy came and said,
"Oh, lovely. What do you do?" That was it.
Shikhar was like, "This is my prey." He wanted to grab him.
This store is actually a Re-Desyn sub-site.
-Okay. -It's a website
that you can share to your Instagram link in your bio.
Give me one cool pose.
Now, this is the Creator of the Month magazine cover.
And that's it. You exit from there.
Six girls, two boys, and two couples just gathered.
There was a queue in front of our stall to find out what was happening.
"A person shows up as a creator and leaves with his kit, so they want to go here."
I think that's what they were saying. So many people wanted pictures.
And that feeling of being on the cover of a magazine.
People connected with that.
The feel-famous idea of Re-Desyn was a hit with the crowd.
However, some of the other founders
had to try harder to attract people to their stalls.
You guys are in for a haul. You can actually win a TV.
It's real, you can touch it.
Lottery ticket for free!
Please come!
-Do you want real money? -Yes.
-Do you want treasure? Please come. -Yes.
Ma'am, please come and experience pregnancy!
-Hi, guys. Hi. -Hi.
The whole plan is, how we can give our experience in a short time
and memorable way for every participant.
Now, you are all going to experience pregnancy with this balloon.
-Okay. -I'm not going to put it inside.
No, not inside. Just in the hand.
So, this is your baby for the next two minutes.
You are gonna be a pregnant woman for some time.
So, now your challenge here is to keep the balloon for a few minutes,
go for a walk, and come back with your baby safely.
Then you get these goodies for yourself.
We feel that the intention of having a stall is
-to tell the people what the product is. -Yes.
It's not just about bringing in a crowd.
But roaming in the same crowd in camouflage
is our undercover billionaire.
So, this is all good, guys. But why do I not see any customers?
Because we're going very fast, and people are moving fast.
-You can see them with the balloons. -They are actually marketing for us.
You think you've been able to excite customers enough?
-They are excited. -They are, actually.
So, we've asked them to keep the balloon in their hand,
but they're carrying it in their lap.
They're more involved because of the activity that we're giving.
That really works for us.
We're able to attract more people to this.
Fantastic.
-Very interesting, Senthil. -Yeah, thank you.
And great to see that Dhinesh is back in full form.
-But wish you all the best. Thank you. -Thank you.
JioVio, I think they're being too cerebral.
They're thinking too much about everything.
But...
what does your customer want? Are you giving the customer that?
It's very simple.
No, I'm amazed that they want everybody to put a balloon, guys.
I was like...
I don't know if guys are gonna wear the balloon and walk around.
But I'll tell you something, Anisha.
There's something in marketing that... What is good is memorability,
which is high. You'll always remember that there was a guy
with a tummy walking around.
It could come out as a scoring point for them.
The investors thought that Dhinesh and Senthil's unique but simple strategy
may not be able to impress the audience.
On the other hand, we had Alippo,
whose stall became the epicenter of fun.
From the moment we opened, people started queuing up to play games.
Everyone was having fun.
-You have to be eligible to play this. -Okay.
Say something special about Alippo.
Alippo does something special. What is it?
How did Alippo get its name?
It's a very tough question, seriously. Alippo's name...
Nikhil gave people a task to complete before playing the game.
He made people guess what Alippo does.
We'll all enjoy together! Let's start the game!
-And the time starts now. -Okay.
Peanuts, raisins, almonds, apricots.
-Tea, spoon, chia seeds... -Tea.
-Knife. -Amazing!
The act went like this the entire time.
Won't you clap? I don't see the energy.
Their concept was great.
But they expected me to be enthusiastic,
and the person hosting was constantly saying I wasn't energetic.
You have to get the energy out of me, you have to get my interest.
I'm not going to give you my interest. So, it really took my attention away.
And here comes the first superhero of the start-up cinematic universe,
Yatrikart Man!
Do you want money from the money tree?
Sorry, what?
Do you want real money from the money tree?
-Yes. -It's a treasure. Come.
It's everyone's dream to be able to pluck money from a tree.
Right? Everyone says that.
Let me put this stamp on you. You're going to open the treasure now.
-Yes! -Twenty rupees!
How much did you get?
Two hundred! Wow!
You? Two hundred? You got a treasure!
I saw that at the other stores, there were like three or four winners.
But at our store, everyone was a winner.
Everyone got something.
Bro, you won't forget us, right?
-Not at all! -Promise?
-Yeah! -The smart shop of new India!
Yatrikart is my name!
-We support the retailers! -Yatrikart is here!
So, now you all are a part of Yatrikart!
You made a promise!
Yatrikart is interesting, but I thought
they were being too loud, and maybe they lacked substance.
It looked like that.
-Too noisy. I didn't understand anything. -Irritating.
Almost like they're selling vegetables.
I didn't expect people to come from the get go.
We thought people would come to our shop at the end.
But the minute it started, people started coming.
Have you seen MrBeast's videos of "Last to Leave the Circle" challenges?
Those types of videos.
So, something like that is going to happen.
You stand a chance to win some earphones.
If you complete challenges one and two,
you'll get to participate in "Last to Leave Circle" challenge,
which will happen 1.5 hours from now.
The challenge will go on for half an hour. You'll have to follow.
There are some basic things. Okay?
You have this band with you. I'll give you one extra band.
You've to make a stranger wear this band and click a selfie with them.
The winner of this challenge gets a Polaroid camera.
People saw the prizes like TV and phones, and came to participate on their own.
They didn't know what it was. We told them about the prizes and the first challenge.
Because of this, they were introduced to our brand.
They got to know about Spur, followed us, and tagged brands.
Many people are curious about drones and want to experience them.
So today, we've set up a platform for them
to come, enjoy, and learn how to fly drones.
As soon as they do all these things,
they will get exciting offers and prizes.
-Got it? -It's flying on its own.
It will fly this high.
Careful!
Nice.
So, just getting 150 people there was not our target.
Getting people who are interested in learning tech was our target.
If we had gotten more space at the carnival,
it would've been more fun.
The 60-second countdown starting now for Ms. Anisha!
-his is so easy! Thank you! -Okay.
Oh, concealer, blush!
Eyeliner, eye pencil, mascara!
-Bronzer. -Bronzer! I love it, you guys!
-Contouring. -Oh, contouring!
Cheers to Ms. Anisha who has made a woman smile!
Alippo had a lot of crowd.
Their brand is not so visible over there.
In my opinion, they should have put around 20 small cupcakes.
They did have these giveaways.
There's no branding, and you can't make out what it is.
-The giveaway is already too late. -Yeah.
-I went to the drone company. -Yeah.
They hardly had anything for branding. I think they're really a B2B company.
So, as long as people remember
that this was the drone company that made medical deliveries in Uttarakhand,
it works because they need to win B2B contracts.
Surely, their name would be the least to be recollected.
Sometimes, even if a company is B2B,
but if they have a recall like a B2C company...
-Yeah. -...then even winning B2B contracts
-becomes easier -Much easier.
-We need to take a photograph together. -Oh!
-Please come. -For this.
-What we do is-- -How is it going?
Sir, it's going amazing.
I even turned Manish from creator into creatorpreneur.
I hope he liked it. He was so pumped.
He was like, "Reel? Okay. Take my picture."
Then he clicked a pic in the magazine section.
And later, when we gave him his framed picture,
he was like, "You already framed it? Wow!"
Guys, I'm back! See what I got!
Jealous?
-That entrance... -I need to be paid for this.
-Looking good. -I need to be paid for this.
-Looking good, man. -Show me.
-Look how good it is! -Oh, I love it!
You see a funny-looking guy, you have to walk in, dude.
You can't say no to this. Have some pity.
-Hi, I'm Sumedh. -Hi, very good to see you.
-What's your name? -Siddharth.
-Hi, Siddharth. -Dennis.
Hi, Dennis.
Let me tell you about Daybreak. Basically, we do oral care.
I'm dressed like this because I'm a tooth fairy, clearly.
So, everyone does hygiene in oral care. We do oral beauty.
Our highest-selling products are the teeth-whitening strips and pen.
Is it done?
I'll be back in five minutes. Just explore till then.
-Yes! Shubham, are you ready? -Yes.
Sumedh ignored Ritesh Agarwal!
You know what's worse than ignoring a customer?
It's ignoring a customer who's worth $2 billion.
So, how many photos or selfies did you take with a smile?
-I took 34 selfies with a smile. -Wow!
For that, you get this Instax camera.
There was a guy with intelligent questions.
So, we did feel a bit like outliers because of the questions he asked.
It's a marketing support software for e-commerce brands.
Okay? So, the basic proposition is that
people enjoy shopping on Amazon but not from individual websites.
Amazon dominates the market.
But we provide that communication aspect
-to the brands through our software. -One second. Call him as well!
-Come here for a photo. -Oh.
Yeah, we'll send it.
One, two, three!
Awesome. Okay, done.
-Okay? -This was such a small prize.
Spur was so crowded. They're giving away a TV.
People were queuing up in hordes to win the TV.
It's really hard to find an entrepreneur there.
-Why give away a TV? -Buying consumers off.
I thought the product would be integrated into the game, but it wasn't.
-I would look like as if... -Yes.
-When you want us, and you... Yeah. -I was...
So, we're from JioVio Healthcare.
It's an end-to-end product where men can monitor
all the activity of a pregnant woman.
-Did you build it yourself? -Yes, we made it ourselves.
-You don't speak Hindi, do you? -Very little.
The questions he asked were not like those of a common man.
The questions were very specific and very unique.
When you go and convince your customers,
-they may like many things. -Yeah.
Anything that they don't like?
For the first time, the user might be skeptical about the technology.
Especially, around a pregnant women.
But our idea is to make the mother gadget-free.
Instead, the husband deals with the technology.
The app is not given to her
-but to the husband. -I see.
So that they're not afraid of the data.
-Yes, exactly. -Smart.
-Fantastic! -That's the whole--
-Can we take a picture with both of you? -Yes, sure.
-Let's take a selfie. -Yes.
Shivangee told me, "You're loud. Let's use that."
So, I was like, what if we gather ten more people with us?
But he was louder than those ten people. He was shouting like anything.
-The smart shop of new India! -Yatrikart is my name!
Who among you hasn't visited Yatrikart's stall yet? You?
Here, you can unlock a treasure with the key.
Sir, did you go to the Yatrikart stall?
No? Please go. You'll find a treasure there. You too.
-You'll find a treasure. -Yatrikart.
It feels nice to see them work so hard for their start-ups.
It's inspiring me to start something.
-We support the retailers! -Yatrikart is here!
I really liked Yatrikart.
I liked Yatrikart.
For our immune founders, PensionBox,
it wasn't all fun and games.
Boss!
Honestly, the people present there were not from our TG. They were all young.
-The crowd was different. -Yeah.
It was the Gen Z crowd.
Give me a crowd of people in their 50s, and I'll convert all of them.
We're doing a pension lottery.
The amount you win will be added to your savings.
Some of them were too young.
I mean, they might not even have started working yet.
Guys, I guess you guys are too young.
This is too soon. You wouldn't think of pension and retirement.
But even if you don't consider this for yourself,
you can consider this for your parents.
They are at peak time to plan their retirement and pension
assuming they're in their 40s and 50s.
So, this will basically give you a tool, which is the PensionBox.
So, we tried to make a connection there with their normal thought process.
It's a lottery, after all.
We turned the crowd around and brought them toward us
with the greed of the lottery.
-Oh, boy! -Shit!
Oh, man!
Congratulations, bro.
-So, they were happy. They even signed up. -Yeah.
They became our users.
There was an unplanned guerilla marketing at the stall.
All our material was finished. We had no energy.
Then Shikhar and the volunteers came there and started a football kick challenge.
One, two, three, four...
-Five! Very good. -All right, let's...
That challenge turned into a push-up challenge.
For 20 minutes, all the boys and girls there were doing push-ups.
All right. One, two, three, four, five...
six, seven...
Eleven...
-One more! -12, 13...
Spur has given out gifts to the audience,
but will they get their return gift in the form of brand recall?
He gets 5,000 digital gold savings.
Thank you so much, everyone! Thank you so much!
Will the audience remember their brand?
-The smart shop of new India! -Re-Desyn! Re-Desyn!
The time given for our stalls was coming to an end. Food stalls were also closing.
But still, as long as the crowd was there, our team worked enthusiastically.
After seeing the reactions that we got from the crowd,
we left feeling very positive.
I don't think we'll lose our booster today.
-And we won't lose either. -We've given our 100%.
We did everything strategy-wise.
-Ayushi has done a phenomenal job. -So has Nikhil.
-My part was planned. -And also,
-even our volunteer... -It was so amazing.
-And thanks to Lakshmi. -She did a great job.
-She really came through. -Let's hug her.
-Yes! Our dear Lakshmi! -She's done a great job.
We were able to give out our goodies.
The good thing was that every participant visited our stall twice.
So, that means 150 people visited our stall 300 times.
So, we're happy about that.
Dhinesh and Senthil were so convinced with their strategies
that they ignored the investors' feedback.
So, who was right? Founders or investors?
Audience will answer that by their votes.
I found the PensionBox a bit boring. I'm really very sorry,
but I didn't understand it.
I really liked JioVio's speech. They gave me a balloon,
and they asked me to spend some time around with the balloon
to experience the maternity and what that period is like.
JioVio was amazing.
Their concept was really good.
My favorite stall is DTown Robotics because I love gadgets.
-All right, founders! -Hello.
On a scale of one to ten, how tired are you?
Fifteen.
Nine.
-I feel super excited. -I'm still buzzing.
-This is Sumedh buzzing, guys. -This is Sumedh on full energy.
-Yeah. -Yeah.
When I came to this carnival today, I had so much fun!
It was so colorful. There was so much action and noise.
As we go on, we'll see...
whether you've made your brand memorable
with the creativity and energy you've shown today or not.
We were having a lot of fun,
and we wanted to share it with someone else.
So, we called over a friend.
Would you like to meet him?
-Yes! -Should we call him?
-Of course. -Please.
-Yeah? -Yeah.
-Sure. -You're curious? All right.
Founders, how many of you remember this beautiful young man?
-Yes. -Really?
-Great. -Yes.
Would you like to know who he is?
-Yes. -I think we were guessing it.
You were guessing it?
He was at our stall.
We thought, "Who is this person?
"Why is he asking so many questions and taking a selfie with us?"
I just knew that his beard and mustache were fake.
But we had so little time that we couldn't figure out who he was.
Oh!
Ladies and gentlemen, give it up for the founder and CEO
of OYO Rooms, Ritesh Agarwal!
He met all of you and interacted with all of you.
And I'm guessing most of you didn't recognize him.
I must ask Sumedh...
Remember, you said to Ritesh, "I am a bit busy"?
Yeah, I... It's embarrassing, obviously.
Embarrassing?
Had I known earlier, I would've left everything and focused on him.
How was it for you, Ritesh?
For those of you who don't know me, my name is Ritesh Agarwal.
We know.
I am the founder of a company called OYO.
Joke of the day.
I saw amazing energy in all of your eyes.
Everyone showed great commitment.
-I'll try to talk more in English. -Yeah, we can understand.
I visited all of your stalls,
and I noticed that every entrepreneur was dedicated.
None of you were ashamed of doing any work.
As an entrepreneur, you were focused on your work,
and that made me happy.
I'd just like to say two things before I end.
First, this is going to be the experience of a lifetime for all of you.
Make sure you enjoy this experience and have fun.
The second and last thing is, keep digging.
There is always sunlight at the end of the tunnel.
All the very best.
When he took off his beard, one name came to my mind. OYO.
So, I was like, "Awesome!"
Wow, we were very happy to see him.
While I'm really happy to know
that Ritesh was judging us,
I also wish had we known it was him, we wouldn't have done that.
Three, two, one. Mission...
Start Ab!
JioVio had a high brand recall.
But was that enough for our investors?
-Hi, Senthil. Hi, Dhinesh. -Hello, sir.
So, you were the top performer in the first challenge.
-Yes. -And you got a vote of confidence
from Nilesh and us in the second one as well.
-Yeah. -How do you think you did?
Our main goal throughout the marketing activity was
to make sure that when the 150 people go back,
they should associate JioVio with pregnancy.
That is the main thing.
And we were able to see that as well.
After this activity, we saw a sudden rise in our website traffic.
Within a short period of time, hundreds of people
have visited our website.
We want them to carry that with them.
So you think "balloon baby" was a success.
-Yes. -To me...
maybe it was too simple.
Maybe it works in your favor that you played with simplicity.
-Yeah. -But in my head,
I thought it could've been more innovative.
I just felt it was too simple.
Whether you're a B2B or B2C company,
marketing and branding are critical.
There's no escape from that. Right?
As you said, you had 100 consumers coming to your website.
That's only 100 today.
I think you guys are missing the bigger point...
that this is one of the biggest events in your life.
To be on this show.
There are going a lot of traffic coming to your website,
knowing who you both are.
I expected you all to level up towards your branding game
and your marketing game.
I told you previously when we met that you're great at hardware and software.
But it's also very important to be great at branding and marketing.
And if you believe
that you don't have the skills amongst you,
amongst yourselves...
it's okay to bring them on board externally.
I'd really encourage you to do that,
because there is a lot you can do with JioVio.
And we would love to see you take this brand to new heights.
-True. Exactly. -Thank you.
-Sure. -Thank you so much.
Despite scoring 46.3% in brand recall,
Alippo was very confident.
But what did our investors think about their execution?
-Okay. -What's this?
This is a premix.
If you follow the instructions, you can make a nice muffin with it.
First of all,
-Alippo's branding... -Yes.
I'll show you. I was so mad.
There's no branding at all.
-Okay. -It's not there at all.
And this was a branding exercise.
I agree with your point that if Alippo's brand name appeared on this
when people made this at home... They must have made it.
If they saw Alippo's name on it,
-they'd immediately remember-- -Nikhil, Ayushi...
Marketing is not about the stuff you make,
it's about the stories you tell. And you have the best stories.
-Absolutely. -Why didn't you tell them?
People came, played Pictionary, and some games, and then just left.
They enjoyed playing games.
But those who came to your stall, when they left,
did they really understand what Alippo does exactly?
I guess they understood what Alippo does,
but maybe they didn't understand it could change their life.
-I agree-- -I think you're in denial.
Okay.
You seem to be the only one who thinks they got it.
Maybe. Since people were leaving on a positive note,
we expected them to recall.
Sometimes, the strategy is faulty
and sometimes, the execution is wrong.
In this case, it was both.
That's why, it's a... It's a lost opportunity, guys.
The good thing was that slogans were being shouted for Yatrikart.
Yes.
The bad thing was that only Yatrikart's slogans were heard.
You walk a very fine line between annoying them
and being memorable.
Curiosity is good.
But I hope you didn't play this line back and forth too much.
We were doing that in the store.
We were shouting slogans to attract crowd. In the store, we were explaining.
Do you think it worked? Did people understand
-what Yatrikart is? -Yes, they understood very well.
We even asked them questions
-about Yatrikart. -We received franchise inquiries.
Twenty-five franchise inquiries.
-Wow. -Yes.
You're a digital brand.
There was zero digital in your stall.
That carnival was for you to be a hero.
You're losing me first as a customer of yours.
Secondly, you're potentially losing me as an investor.
And the biggest thing, you're consistently under-delivering for me
on my expectations.
-Your category is very exciting. -Yes, sir.
There is so much scope in it, I've told you this before.
Yes, sir.
But your brand has zero excitement.
People who came to you heard about drones. But did they hear DTown's name?
I thought you guys had such a good opportunity
-to engage such a large audience. -Yes.
What did you do with it?
We had T-shirts with our branding on them.
We had them dropped down on the front end,
-so when anybody enters-- -T-shirts were introducing you,
and you were talking about the company?
Marketing is very critical.
If you keep talking about the product, I'll get bored.
Smriti, Shikhar.
I heard that you all were throwing balls at customers at your stall.
You think you hit a six with the customers or were you bowled out?
I think we hit a six because some people came to us with the ball,
and they were asking us about Re-Desyn
on seeing the name written on the ball.
So, I think it worked.
Actually, we ran out of all the merchandise.
Frames, paper planes, balls, everything was over.
T-Shirts and bags were also over.
And we also said that there were a few hoodies left.
So, we decided to have a competition.
People started doing push-ups and then it kept going on.
People kept shouting Re-Desyn's name and cheering for it. So...
We included the branding also there. It was fun.
The best kind of marketing doesn't look like it's marketing.
It's done in such a way that the customer feels the brand.
And they feel proud and smart to be associated with the brand.
I saw Manish's photograph as well.
I noticed that when he came back with it he was so happy.
He was feeling like a star. All the consumers...
who went through this experience felt like that.
Yes.
Your concept was good. Your brand was...
You made it omnipresent. It was everywhere.
-So, you did well. -Thank you so much.
The first challenge was tough.
Personally, if you had asked me, I'd have thought
it was going to be a downward spiral for you.
But a bounce-back,
I always believe, should be celebrated.
-And I must tell you, you did very well. -Thank you.
I felt wowed coming into your stall.
Kunal, Anisha, I am not going to let them go up so easily.
You'll have to do some push-ups.
-Are you serious? -Yes.
Shikhar, you should say, "I'll do it,
-Yes. -"But you have to do it with me."
-I'm ready, let's go! -What!
-Shikhar, you must not stop. -Four...
-Manish, go down! -Manish, you are cheating.
Six.
Come on, seven.
-Eight. -I'm a judge.
Nine. Shikhar, come on.
-Good job, guys. -Thank you so much.
-Good job! -Good job!
-Thank you, Manish. -Thank you so much.
-This means a lot. -Next time, you do it.
Thank you so much.
Re-Desyn worked out with Manish.
Has PensionBox's performance worked out for the investors?
I'm in a dilemma right now.
There was a crowd,
you put in a lot of hard work,
but when it came to ratings, on brand recall
the consumers rated you poorly.
To be very honest,
it's hard to talk to the Gen Z crowd about pension or retirement,
and there are eight other brands that are focused on Gen Z.
Let's say, Re-Desyn is very focused on creativity.
The people there were freelancers, artists.
Their TG was there.
We felt a disconnect on the TG part.
No comparisons here.
-You have come to win your own game here. -Definitely.
I know. And whatever is happening every week
is not necessarily a comfort zone for everyone.
-That's the idea of this exercise. -Yes.
You have to walk out of your comfort zone. You can't say
that it was easier for the others than it was for you.
-No-- -That's not going to work, right?
Since you're talking about TG, the target group.
Who is your TG?
It's ideally easy to convince people above the age of 30.
The 18-25 age group is usually the toughest to convert.
And the CAC is higher as well.
Here is what I like. You always come down to unit economics,
which is nice because founders often forget that, you know.
They keep looking at the bigger picture, ignoring the small details.
Everything comes down to whether the unit economics makes sense.
You know, on a consumer level or acquisition level.
So, I like that.
The both of you have an intensity. You really...
You really want to excel.
I really like that about you guys.
And I could see you both working relentlessly that day.
Maybe you didn't get the desired result.
How do you think you did in this challenge?
So, the challenge was an interesting one,
because we're B2B and that's why...
Given our journey so far,
this was an opportunity for us to learn a lot of things and grow.
Do you think people remembered you
at the end of the challenge?
-Above the stall... -Inside.
The moment you enter, right on top,
we had put up Spur's propositions, that is attract,
retain, repeat.
And the feature sets regarding these.
And on the right, there were our reviews
which have been all five stars so far by all of our customers.
So, we tried to keep things simple and relatable.
Rohan and Royal.
This challenge was difficult for you,
because the nature of your business is B2B.
Right.
But this is an entrepreneur's job.
To solve difficulties.
And difficulties cannot be solved by simply splurging money.
No, never.
I'll start with the positives.
I think you guys... You came out of your comfort zone.
Okay? You...
tried many different things.
Like the lucky draw. But...
on the same hand,
it was a basic marketing 101 tactic.
If I have lost two boosters,
and I know I'm consistently faring somewhere at the bottom,
then I don't know if that's the most innovative thing to do.
And that is worrisome.
So, our strategy was inspired
by the world's biggest YouTuber, MrBeast.
A lot of people know him.
People would come and ask why it is different,
and we'd say MrBeast. They'd be surprised like, "Yes, it's like MrBeast."
You've taken a risk.
Do you think your risk will pay off?
-Chances don't come every day, right? -Yes.
If we don't take risks...
how will we know if...
Leaving my job was a risk,
but I didn't know if this would work.
Rohan, you just said something very nice.
Risk.
By pursuing this business.
There is a saying that, "You must take risks in life.
"If you succeed, you can lead...
"but if you fail, you can guide."
Today, we will find out
whether you will lead or guide.
Staying in the game is the most important thing right now.
So that in future tasks, we can deliver on the things
that were expected of us.
I think it went 50-50.
Honestly, we enjoyed the entire carnival.
We did pull a crowd,
but we need to see if people would remember us or not.
So, who will be the top performer?
Who will land in the bottom three,
and who will get eliminated?
All right, my founders. You accepted a marvelous task.
We had a poll on brand recall,
and we have the results with us.
You have spoken to our investors,
and they have reached a decision.
Anisha, who was the top performer in the third challenge?
Do you want to tell us?
There were three founders who were very close.
But the top performer, by a slight margin, is...
Re-Desyn. Congratulations!
-Thank you so much. -Thank you.
From one booster down
-to top performer! -Amazing.
Congratulations, guys!
-Thank you. -Thank you.
Since you're the top performer, you have two choices.
You can either win back your booster,
or ask for immunity from our next round.
I think...
let's go with the booster.
-Booster back? -Yes.
-All right, decision made and locked. -Yes, okay.
Congratulations, you guys have all three boosters now.
And you are safe, so please make your way to our safe space.
By winning "Top Performer," Re-Desyn is back to three boosters.
If they reach the finale,
they will get the opportunity to make a deal with all three investors.
All right, guys. We have two more founders who performed well today and are safe.
Manish, do you want to tell us who those two founders are?
JioVio.
Simplicity worked for you all,
-but we gave you some feedback. -Yes. We...
You must raise the bar for the next challenge.
-Yes, sir. -Yeah.
The other safe founder today...
is Yatrikart.
Congratulations.
PensionBox,
since you were the top performer in the previous challenge,
you have immunity.
So, you're safe today.
You can take your position in the safe space.
All right, founders. Three of you will go to the bottom.
Remember, those who go to the bottom will end up losing one booster.
And one of those founders will also be leaving Mission Start Ab.
On the basis of poll results, the first team of founders...
who will go in the bottom three are Avinash and Manas
from DTown Robotics.
The second company in the bottom three
is Alippo.
The third team to go to the bottom three...
and, unfortunately, the team that will also be eliminated today...
is Spur.
Rohan and Royal, you didn't do badly on this challenge.
But your past underperformance has finally caught up with you.
-Well, all the best, Spur. -All the best.
It has been our honor and our pleasure looking at you both,
and thank you for your time. Thank you so much, brothers.
Thank you.
Having ended up in the bottom three, Spur has lost their one and only booster.
Which means they automatically get eliminated from Mission Start Ab.
We got along very well with them
-since our very first meeting. -Right.
They were equally comfortable speaking both English
as well as Hindi. Especially, Royal.
We bonded well with Chintu.
Chintu.
-Rohan, actually. -Rohan.
We had given Rohan the nickname, Chintu.
This was, to a great extent, a life-changing experience.
I had no idea that I'd meet Ritesh Agarwal
-and that too, not knowing... -Yeah.
...that he's Ritesh Agarwal.
We've learned a lot, and there's more to be learnt.
Very clearly.
That's what we'll do.
But our goal will still remain the same.
You know, to give our brand... To give any brand
that comes our way and use Spur...
To give them and their customers the best experience.
That is Spur's goal, and that is the one goal
we'll always have in mind and continue building Spur.
Today's session was not just about investors understanding
your strengths and weaknesses.
It was also about you all understanding your strengths and weaknesses.
We know for a fact that Manas and I may not always be together.
Kuldeep, we call him greedy.
He gets nervous very quickly.
When someone criticizes me, I take it as a challenge.
You both have given identical answers.
High-five for that.
For any investor, this is very concerning.
You said that Gaurav's decision is final.
You're not an employee,
you're a co-founder. And Gaurav didn't say it.
As long as we are alive, we will never be separated.
The sacrifices he has made are ultimately very significant for me.
He is like my younger brother.
I'm too emotional, which is wrong. ltimately very significant for me.